A Guide on Demographic Segments and How to Use them in Marketing


When it comes to demographic segmentation, marketers and business owners have many options. Let’s understand the fundamentals of the demographic segment and how it is essential because this will allow you to make the most of your marketing efforts.

Many companies use demographics as a way to understand the general group that they want to market or sell their products or services. It can be a great way for them to test out what is going to work best with their clients since demographics are commonly less expensive than other forms of research.

Segmentation Methods for Marketing Purposes

Market segmentation is the process of dividing a market into subsets or segments, with each demographic segment having similar needs, wants, or behaviors. The intended result is to divide a large homogeneous market into smaller units so that it becomes easier to understand and thus develop marketing strategies that are more appropriate for each group.

Segmentation methods are generally used in marketing to pinpoint an audience of potential customers and/or quantify their size and buying power. Some commonly used methods for demographic segmentation examples include census information, surveys, organizational data, lifestyle data, and purchase history.

Tips on How to Find the Right Demographics for Your Business Needs

Understanding your target group is the most important thing in marketing because if you don’t, you will not be able to understand your customer. It may seem easy to find the right demographics for your business needs but it actually isn’t.

Tips on How to Find the Right Demographics for Your Business Needs

The objective of this section is to provide the reader with an understanding of how to define an effective and achievable marketing campaign by defining a precise, actionable demographic.

Define a precise, actionable demographic marketing goal: A precise, actionable demographic marketing goal is the key to success for any marketing campaign. It is the first step in planning and executing a successful campaign. The goal must be measurable and achievable.

Do you know what data are Google Analytics goals unable to track? must-read.

The following is a segmented approach to analyzing and optimizing the potential market size of your product.

1. Determine the size of the market by identifying your target customer base and the type of customers that are likely to buy your product.

2. Estimate the number of potential customers in this market by calculating how many people have these characteristics, or who have these characteristics and are likely to buy your product.

3. Calculate how much money you can make from each customer, by estimating how much they will spend on your product over time, or what percentage of their income they will spend on it in a given period.

4. Calculate the total amount you can make from this market by calculating how much you can make from each customer multiplied by the number


Demographic Segmentation is an important marketing tool. It helps marketers understand the needs and interests of different demographic segments of the market and target their marketing efforts accordingly. If planned well it can help in the tremendous growth of a product. Let us know your views about segmentation marketing in the comment section below.

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.