Everyone is searching for what data is Google Analytics goals unable to track? So, we decided to write on this topic to help our readers.
Google Analytics Goals is a great tool for businesses, but it has limitations. For example, Google Analytics can’t track what happens after someone clicks on the “buy now” button on your website. Fortunately, there are other ways to track conversion rates that don’t rely exclusively on GA’s data.
If you want the answers to more questions you should read 25+ Google Analytics questions and answers for freshers.
Is it Possible that Google Analytics Goals Can not Track Something?
Yes, Google Analytics Goals can’t track what happens after someone clicks on the “buy now” button.
The answer to the question of where can you find more information about what data is Google Analytics goals unable to track? Here, at TopMostBlog.
Before digging into the deep, let’s overview Google Analytics.
What is Google Analytics and How Many Types of Goals Available?
It is a tool to measure how many people visit your website, what they do on the site, and much more. It provides data about users’ behavior which allows you to improve user experience and increase conversion rates.
Google Analytics Goals allow you to track the number of people who complete the desired action, such as reaching a certain page or making a purchase.
Google Analytics is a web analytics tool from Google. The code needs to be configured before you can start tracking your website’s data and improve conversions. There are four types of goals available: Destination, Event, Duration, and Pages/Screens per session.
1. Destination – This is the most common goal type. It tracks when someone reaches a specific page on your website, or even sub-parts of that page – for example, a specific product page:
2. Event – an event is fired when a certain activity happens on the website. For example, someone adds something to their shopping basket.
3. Duration – tracks the length of sessions on your website.
4. Pages/Screens per session – this goal is useful when you want to know how many pages or screens someone visits on average when they’re on your website.
Now you are clear with what Google Analytics is and how many types of goals are available. So. Let’s see now What Data Are Google Analytics Goals Unable to Track?
Exactly What Data Google Analytics Goals Can not Track?
Google Analytics Goals can’t track the customer’s lifetime value. What happens after someone clicks on a “buy now” button. It doesn’t track customers’ lifetime values and it’s able to record only data for one session in its reports.
What is the Customer’s Lifetime Value that is not Trackable?
A customer’s lifetime value is how much revenue a customer generates for your business over their entire relationship with you.
What is the Customer Lifetime Value Tracking?
Customer lifetime value tracking and customer profitability are somewhat related. They’re both about understanding how much money a single customer will give you over time. The difference between them – the latter also considers costs, while the former does not.
It can be very helpful to determine new products’ profitability before launch.
What are the Advantages of Customer Lifetime Value Tracking?
The advantages include measuring and improving ROI, establishing baselines to measure future growth, and determining new products’ profitability before launch.
It can be very helpful to determine new products’ profitability before launch.
How to track Customer Lifetime Value?
So, now you know What Data is Google Analytics Goals Unable to Track? Now, Let’s see the solutions. There are a few different methods to track customer lifetime value. One of them is the survey method, and another one – cohort analysis by dividing customers into groups based on when they first purchased from you.
One of them is the survey method with which you can send surveys asking about their purchase history with your company and how much they paid for each purchase.
The cohort analysis is a common method that divides customers into groups based on when they first purchased from you. For example, the “one-month” group consists of anyone who bought or signed up for your product within the last month. The “six months” group is made up of those who did it between one and six months ago, and so on.
What is Cohort Analysis?
Cohort analysis shows the behavior of groups of people over time, or how a population changes based on certain events that happen to them during their lifetimes.
It allows you to see which group has a higher retention rate: one month vs. six months after signup for example.
Final Note –
We have tried to answer the question, What Data Is Google Analytics Goals Unable To Track? ” The answer to this question is that it can’t track after someone clicks on a “buy now”. It also can only record data for one session in its reports and doesn’t measure customer lifetime value which would help you determine new products’ profitability before launch.
If you still have any queries about what data is google analytics unable to track, please reach out to us through comments.
