25+ Google Analytics Interview Questions and Answers for Freshers

Google Analytics Interview Questions


In this post, we are going to explain the Google Analytics interview questions and answers asked in the interviews. These questions will help to boost your knowledge about this tool.

Google launched Google Analytics in November 2005. It is a free website analysis platform offered by Google that tracks and reports site movement/traffic. By integrating its script into the website you are able to track the performance of your website in the form of user engagement, visitor flow, and conversions. You can create events, goals, segments, and funnels in the Google Analytics tool.

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Top 25+ Google Analytics Interview Questions and Answers

1. What do you mean by Analytics?

Analytics is the disclosure and correspondence of various examples in the information. It helps us settle on the better choice, it works like a client’s input to a specific item/benefit. Computerized Analytics is a mix of numerical measurements and PC programs.

2. What do you analyze most often in Google Analytics? OR what are the most important things in Google Analytics you will want to analyze?

Google Analytics gives a heap of information and bits of knowledge and each information example is vital yet at the same time, there are a few ranges where we can concentrate more like – Traffic Sources – Bounce and Exit Rate – Top Performing Pages/Landing Pages – Unique Vs. Returning Visitors – Funnel and Goal conversions.

3. What is event tracking?

Event tracking includes the Google Analytics code customization and is utilized to track a specific occasion/action on a site like a tick, document download, or some other change.

4. Which is more important – Bounce Rate or Exit Rate

Both are similarly imperative yet rely upon the number of components like a high leave rate of a contact page/thanks page or a channel’s end page is characteristic.

5. Define Session, Users, and Pageviews.

Session– In Google Analytics, a session is a gathering of connections that happen on your site within a given date range. For instance, a solitary session can contain site visits, social associations, occasions, and e-commerce exchanges.

Users- In Google Analytics the clients are, those that have had no less than one session inside the chosen date

Pageviews- In Google Analytics the site hits are the aggregate number of pages seen. Counting the rehashed perspectives of a solitary page.

6 What are Google Analytics ‘Goals’ and why should I use them?

In Google Analytics the site hits are the aggregate number of pages seen. Counting the rehashed After introducing Google Analytics’ following code, your next step is to recognize what key site guest activities you need to screen. Google Analytics alludes to these as Goals, which you ought to use to gauge which sorts of substance pattern well with guests and which don’t.

  • Destination – A specific location within your website.
  • Duration – How long do people’s website visits last?
  • Page Visit – Which pages and screens visitors view during a single visit.
  • Events – Actions visitors take during a visit, including ad clicks, and social media shares.

7- Can I track my Google Adsense campaigns with Google Analytics?

Yes, Google Analytics measures the achievement of your Google Adsense. In the event that your goal is to create income through AdSense activities, Waisberg suggests utilizing Google Analytics’ Pages report. It gives a point-by-point perspective of which site page performed best in creating AdSense income and that’s just the beginning.

8- How can I track and improve e-commerce sales?

You can utilize Google Analytics’ helpful however fairly in fact propelled Goal Funnel highlight to investigate the general accomplishment of your e-business endeavors – directly down to individual shopping basket exchanges, on the off chance that you like.

9- What is meant by conversions and how will you track conversions through GA?

Changes happen when any predefined objectives are refined consequently producing ROI for the business. Legitimate objective URLs should be indicated before GA can begin following transformations. We have to characterize an objective URL through the Conversion segment in GA and at whatever point the guest comes to the predefined objective URL, a fruitful change gets followed.

10- What do you understand by assisted conversions?

In the greater part of the cases, changes don’t happen to utilize a solitary channel. regularly, more than one divert is incorporated into an effective change. Helped transformations help us to get a reasonable thought as to which diverts are included in contributing a change. This has appeared in the Multi-Channel Funnel reporting tab in GA. Normal channels adding to changes are immediate, natural hunt, referral, not set, informal organization, and email.

11- How can I identify the keywords that are sending paid traffic to any site?

The keyword column displays traffic divided between underpaid and organic. We can easily identify the paid keywords by moving to the keywords section

12- How can I identify where the visitors are clicking the most?

This can be seen with the help of In-Page Analytics.

13- Where can I find the UA tracking code?

The Universal Analytics tracking code can be found in the admin section of the web property.

14- What is a Google Analytics Segment?

Similarly as with customary client sections in advertising, in Google Analytics, portions bunch of guests who offer basic qualities. There are bunches of qualities of guests that are gathered as a matter of course by Google Analytics, from insights about their programs and screen sizes to the locales that they originate from and the sorts of pages they see.

15-If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

It would be exactly 1.

16-What are some ways you can use profiles?

You can look all the more carefully at the movement to one subdomain, you can look all the more carefully at activity to one catalog or segment of a site, and you can confine access to some portions of data.

17- How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?

Ans: You can use Event Tracking, or track interactions as Pageviews and set goals.

18- What is ‘Treemap’ in Google Analytics?

At the end of 2014, the Treemaps report was discharged inside Google Analytics. The report imagines AdWords’ information by using settled rectangles and a red-to-green shading scale. The treemap permits us to rapidly recognize the solid and feeble ranges of our records, helping us drive our regard for the right places.

19- What is the difference between Goals and funnels?

A funnel conversion expects a particular way before the objective. For example, suppose you run a campaign for Widget An utilizing a presentation page with focused activity. You want to see the funnel conversion rate for that landing page, add to cart, and then thank you page (in that specific order) to gauge the effectiveness of your campaign. You see that the specific funnel conversion rate is 2%.

For a goal conversion rate, all you care about is maximizing a conversion rate overall, all you think about is augmenting a transformation rate generally speaking. Suppose that the objective is basically to build Widget A’s transformation rate (on your web properties) paying little heed to whether clients enter by means of that point of arrival or go to your general site

20- What are the three elements of Event Tracking?

Categories, Actions, and Labels.

21 – How to set up install tracking for mobile apps?

Step 1: Enable app install tracking in your account for Android and iOS.

Step 2: Update your Analytics SDK for Android and iOS.

For  all steps visit ->> Set up install tracking for mobile apps

22- What is In-Page Analytics? 

In-Page Analytics allows seeing what users are clicking on within each page.

23 – What is RPC in Google Analytics?

RPC stands for Revenue Per Click is a great metric available in Google Analytics to use E-Commerce tracking.

24- How does Google calculate the time stamp on a page?

Google keeps a timestamp whatever any visitor comes on a particular page then it compares the timestamp of one page with the other page.

For instance, any user enters the site on Page 1 and moves to Page 2 then moves to Page 3 lastly leaves the site. For this situation, a period stamp is put on Page 1 assuming it is 10:00, when the client moves to Page 2, some other timestamp is set on Page 2, assuming it is 10:10, and afterward, when the visitor comes to Page 3, some other timestamp is set, let’s say 10:15. Presently to compute time on Page 1, Google will subtract the time stamp on Page 2 with that of 1. For this situation, 10:10-10:00 which will come to 10 minutes for Page 1.

25- How will I identify the popular pages on my site?

The top landing page visits by users are popular pages on the site. We can see top landing pages using Google Analytics moving to the behavior section.

26 – What is “Not Set” and “Not Provided” in Google Analytics?

(Not Provided) = Organic visits via Keyword Search
Google switched to a secure server (HTTPS) in 2011 which encrypts search results. When you’re logged into Google (i.e. Gmail, Calendar, or YouTube) that time your searches become protected so all keyword data show as (not provided) in Google Analytics.

(Not Set) = A direct or a referral visits
This can be a little more complicated but basically refers to a catch-all for facts Google Analytics wasn’t capable of identifying.

For example: if you see landing page = (not set), it probably means that period didn’t have a web page or screen view.

27. What Data Are Google Analytics Goals Unable to Track?

The answer to the question of what data is Google Analytics goals unable to track? is Customer lifetime value. Give it a read to know more.

28. How Smart Goals are Created?

Smart Goals are created by Machine-learning algorithms. You can read a detailed article here on smart goals.

Handling Google Analytics is not an easy task, Should have proper knowledge about how and why to use it. These top 25+ Google Analytics interview questions and answers list will clear your doubts and will give you vast knowledge to face the challenges in this competitive industry.

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