The total digital market has changed considerably. It has become very important to make the customer aware of your product or service otherwise your competitors will grab the opportunity to capture the customer. In this competitive world, the website is considered one of the strongest marketing strategies to promote one’s brand and engage more and more customers.
But the website works on the principle of pull and should have enough in it to be able to get visitors to visit. But the biggest question is how do you tell visitors about your website? We generally depend on search engines such as Google, Yahoo, or Bing. When a customer looks for a particular product or service he is likely to first search for it on the Internet. In case your website comes high up on the Search Engine Result Page (SERP), then it increases the likelihood of a visitor being pulled to your website. That is the reason why SEO is very essential.
Again, it is also true that getting visitors to your website is enough. In case your website is not ‘sticky’ enough, it is for sure that it will have a high bounce rate, and most importantly you should also note that those visitors who have ‘bounced’ off your website after their first visit will not contribute in any way to your overall digital marketing strategy. In a research study, it is seen that over 24% of websites created every month get a bounce rate higher than 60% after 3 months. Now there is no denying that in case your website is one of that 24 %, then all the effort and money that you had put into making your website will be completely wasted. That is the reason why it is very important to approach a professional SEO company. One such renowned SEO company is SEO Gorillas which has been giving a phenomenal performance in the digital marketing industry since its inception.
While you approach a digital marketing company to make your website make sure that they follow the following factors otherwise people will leave your website without spending enough time on it:
1. Fast webpage loading: One of the most common reasons for leaving a webpage is its slow webpage loading. In today’s generation of 4G and 5G if your webpage takes too long time to load, then it is for sure that your visitors are not going to wait to open the webpage. That is the reason why a faster-accessing webpage always has the added advantage of having a better SEO ranking. So, it is essential to avoid old image formats and use new image formats such as WebP, Jpeg XR, etc.
2. Appealing Content: Another obvious reason for leaving a website is a lack of appealing content. In case the content of your website is not informative, impressive, and engaging then no visitor will stay longer on your website. So, it is essential that you give much importance to the content, and for that, you have to approach the best SEO company because they know all the techniques to write excellent content that will certainly attract your potential customers and keep them engaged on your website
3. Adding a video on the web page: It is mostly seen that a website that has a video on the home page has a higher SEO ranking. This is because the user generally prefers to watch a video than to read the content. There is no denying the fact that video can increase reader engagement on your website and videos can be a great way to increase the showcase of any product or service. That is the reason why it becomes essential to add short videos on your webpage and provide people what they like or want. So you should tell your SEO Company to make a short video on the related topic and load it on your website. However, it will also not be a bad idea to show a full-width video as a background on the home page of your website. It will certainly engage the visitor to your website.
These are some techniques that should be applied to increase the visitors of your website and make them engaged on your site.