Total digital market has changed considerably. It has become very important to make the customer aware of your product or service otherwise your competitors will grab the opportunity to capture the customer. In this competitive world, the website is considered one of the strongest marketing strategies to promote one’s brand and engaging more and more customers.
But the website works on the principle of pull and should have enough in it to be able to get visitors to visit. But the biggest question is how do you tell visitors about your website? We generally depend on search engines such as Google, Yahoo or Bing. When a customer looks for a particular product or service he is likely to first search for it on the Internet. And in case your website comes high up on the Search Engine Result Page (SERP), then it increases the likelihood of a visitor being pulled to your website. That is the reason why SEO is very essential.
Again, it is also true that getting visitors to your website is enough. In case your website is not ‘sticky’ enough, it is for sure that it will have a high bounce rate, and most importantly you should also note that those visitors who have ‘bounced’ off your website after their first visit will not contribute in any way to your overall digital marketing strategy. In a research study, it is seen that over 24% of websites created every month gets a bounce rate higher than 60% after 3 months. Now there is no denying that in case your website is one of that 24 %, then all the effort and money that you had put in making your website will be completely wasted. That is the reason why it is very important to approach a professional SEO company. One such renowned SEO company is SEO Gorillas that is giving a phenomenal performance in the digital marketing industry since its inception.
While you will approach a digital marketing company to make your website make sure that they follow the following factors otherwise people will leave your website without spending enough time on it:
1. Fast webpage loading: One of the most common reasons for leaving a webpage is its slow webpage loading. In today’s generation of 4G and 5G when if your webpage takes a too long time to load, then it is for sure that your visitors are not going to wait for opening the webpage. That is the reason why a faster-accessing webpage always has an added advantage of having better SEO ranking. So, it is very essential to avoid old image format and use new image format such as WebP, Jpeg XR, etc.
2. Appealing Content: Another obvious reason for leaving a website is lack of appealing content. In case the content of your website is not informative, impressive and engaging then no visitor will stay longer on your website. So, it is very essential that you give much importance on the content and for that, you have to approach the best SEO company because they know all the techniques to write excellent content which will certainly attract your potential customer and keep them engaged on your website
3. Adding video on the web page: It is mostly seen that the website which has a video on the home page have higher SEO ranking. This is because the user generally prefers to watch a video than to read the content. There is no denying the fact that video can increase reader engagement on your website and videos can be a great way to increase the showcase of any product or service. That is the reason why it becomes very essential to add short video on your webpage and provide the people what they like or want. So you should tell your SEO Company to make a short video on the related topic and can load it on your website. However, it will also not be a bad idea to show a full-width video as a background on the home page of your website. It will certainly engage the visitor to your website.
These are some techniques that should be applied to increase the visitors of your website and making them engaged on your site.