What is Video Marketing and How to Do it?


In today’s world, it can’t be denied that video content consumed is increasing day by day. In fact, it is estimated that around seventy-five percent of internet traffic are videos so it would make sense that digital marketers implement that in their marketing strategy to further their campaign and give it the edge it requires to stand out. However, there are a lot of things to consider while going the video-marketing route so here are five ways to create an excellent digital video marketing strategy.

People nowadays mostly watch video content on websites like Facebook, Youtube, Twitter, Instagram, and other social media sites with a combined number of 8 million videos watched in a day.

However, the more important aspect of this fact is that they seem to be watching these videos on their mobile devices rather than on their computer. This should be reason enough for digital marketers to focus on creating media content that is easily watchable on mobile devices to increase customer outreach.

Making sure the purpose of your video marketing strategy is clear:

The key factor while making a video for advertising is knowing who your intended interest group is. Knowing you’re focused on the purchaser will ensure that you keep your video to the point and clarify the content in a way that does not feel like you’re spamming them.

The most ideal approach to ensure you contact your group of audiences is understanding what will make them like/share/remark on the video so surveying will be helpful for your digital marketing effort over the long haul.

To entwine everything, making video content that your group of audience needs, require, or acknowledge is an unquestionable requirement and to do that advertisers must ensure that they are making content that is special somehow and will draw in clients.

Keep the length of the video relevant to the product:

The only thing to consider while trying to decide on the run-time of the video is the product you’re trying to advertise and sell. It is a common misconception that digital marketing videos must have to be short in length, while that is true for some cases, most of the time it depends on the product.

If you feel like you’re advertising a product that is quite simple and laid out then there is no point of dragging on the video to make it seem “professional” and if you’re advertising a product that you feel like you won’t be able to properly explain in a 3-minute video, then deliberately shortening the length of the video won’t do your product justice. Going into details about a product that is complicated will make your audience on a deeper level.

Producing content that is unique:

How many times have you seen an ad for a product where a person talks for 3 minutes and at the end of the video you’re not even sure what the ad was about, even if you wanted to know. Making video content that is generic, overused, and boring won’t do you any good whether your video is long or short. Make sure you spice up your videos by adding colorful templates or filters that catch the eye of your targeted audience.

Working a bit of humor will be of benefit a lot as not only will it stick in your consumer’s mind but will also compel them to share the video on their Facebook timeline or Instagram posts.

Making your videos mobile-friendly:

According to studies, people will watch more than 50+ videos a day and 90 percent of the time they will be watching it on their mobile phones or other portable devices. So creating content that is easily watchable on portable devices and computer screens will make sure that your targeted audience reach is higher.

On top of that, without a doubt, the best place for your video to be is on social networking sites and most people use social media on their phones so they are more likely to come across a shared or promoted video on their phone than on their computer and at that time you will need your video to be mobile-friendly.

Using the best video editing programs:

Now that you have all the logistical details for creating an excellent video marketing strategy out of the way, the most underrated yet one of the most important tools to use for creating exceptional video content is using a video editor that works best for your campaign. Without properly editing the video footage you have, your work could seem unprofessional and won’t be able to attract customers, viewers might also brush it off as being spam or something they don’t need without ever watching the video.

There is no one “best” video editor out there, but there are a lot of editors that provide you with different and unique features so you have to choose what works best for you and the type of product you are promoting. Here are a few of the video editing tools you could use.


If you want to work on your videos without the fear of them dropping in quality, then light works are the program for you. This feature-packed tool lets you create the highest quality videos while being completely free of cost. You have the option of exporting your edited videos in almost any format you want since it supports all of them while also sharing the edited content over the web since it comes with a highly integrated social networking sharing options.


Quik is a mobile-based app that is also free. Since it is a portable app, you have the convenience of creating content on the go. It features the ability to combine photos to create a video that can come in handy if you’re looking to keep your video length short. It has different video templates and filters, so even you’re everyday shots will have a dramatic touch to them and also has the option to change the color scheme of the videos being edited.


Splice is yet another portable mobile phone app available for android/ios. It does everything other mobile-based editing apps like Quik does and then some. It is for people looking to go into a bit more detail with their edits and features several exporting options. You also have the option to back up your videos on its cloud servers and this tool can help you to video marketing.


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