What is PPC & How Paid Search Marketing Works


Do you know what is PPC & how paid search marketing works? No, then this is the best place you can learn everything.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Paid search marketing is an advertising technique in which businesses place ads on search engines and other websites with the goal of generating traffic (and potentially sales) from potential customers who are actively searching.

Now you know what is PPC let’s jump to how paid search marketing works.

Also read: What is Not a Benefit of Google Analytics Remarketing?

How does PPC work?

Pay-per-click works by displaying ads on search engines and other websites. When someone clicks on one of these ads, they are taken to the advertiser’s website, and the advertiser pays a fee to the search engine or website owner.

Search engine advertising is the most common form of PPC.

It allows you to place your ad on a search engine’s results page (SERP) in response to a user query.

These ads are usually identified by being labeled as “sponsored results” or “ads.”

Display advertising is another common form of Pay-per-click. This type of ad generally appears on websites, apps, or other online platforms, and consists of images, videos, or text.

When someone clicks on a display ad, they are usually taken to the advertiser’s website, but they can also be taken to a landing page where they can learn more about the product or service being advertised.

What are the benefits of PPC?

There are several benefits of using Pay-per-click as part of your marketing strategy:

  • It’s an effective way to reach potential customers who are actively searching for products or services like yours.
  • PPC ads are targeted, so you can choose to show your ads to people who are likely to be interested in what you have to offer.
  • Pay-per-click is measurable, so you can track how many people are clicking on your ads and gauge the effectiveness of your campaign.
  • PPC is flexible, so you can adjust your budget and campaign settings at any time.

What are the disadvantages of PPC?

There are also some potential disadvantages of using PPC:

  • Pay-per-click can be expensive, especially if you’re bidding on popular keywords.
  • Pay-per-click requires ongoing management and optimization to be effective.
  • Click fraud (the intentional clicking of ads without the intention of converting) can be a problem.
  • PPC ads can be disruptive and intrusive if they’re not well-designed.

How much does PPC cost?

The cost of PPC varies depending on a number of factors, including the keywords you’re bidding on, the size of your budget, and the competitiveness of your industry.

Generally speaking, you can expect to pay anywhere from a few cents to a few dollars per click. There could be some very expensive Google keywords or some low-bid keywords.

Everything depends on the industry and the advertiser’s bid.

You need to monitor your campaign on a daily basis if it is executed in order to work on the bid strategy.

Who runs PPC?

Pay-per-click campaigns can be run by businesses of all sizes, but they are often managed by marketing agencies or specialized PPC consultants.

Final Note –

Now that you know what is PPC, you’re ready to start exploring paid search marketing for your business. Check out our guide to Google Ads to learn more about how to create and manage a successful campaign.

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.