PPC (pay-per-click) advertising is one of the most effective ways to drive traffic to your website. It’s easy to set up and manage, as long as you have someone who knows what they’re doing on your team. In this post, we’ll take a look at what a PPC manager does and how they can help grow your business!
What is a PPC Manager?
A PPC manager is a specialist who helps you to run your paid advertising campaigns. They will manage your ads and make sure they are set up correctly so that you get the best results from them.
In addition to setting up your campaign, a good PPC manager will also monitor the performance of your ads on an ongoing basis. This means checking in regularly to see how much money you’re making from each ad, where those profits are coming from (e.g., Google search or social media), and whether there are any issues with delivery or conversions (people clicking through).
What’s the Difference Between a PPC Manager & an SEO Manager?
Many people confuse PPC with SEO. While they’re both marketing strategies, they are very different. Here are some differences:
- SEO stands for search engine optimization and its goal is to get your website listed on top of the results when someone searches for something related to what you do.
- PPC stands for pay-per-click advertising and it helps businesses get their ads in front of potential customers who are already looking for that exact product or service online.
- The difference between a PPC manager and an SEO manager is that the former focuses on getting people to click on your ads, while the latter works to get your website ranked higher in search engine results.
How Can a PPC Manager Help My Business?
There are a lot of different ways that a PPC manager can help your business. Here’s a quick rundown of some of the most important things they can do for you:
- They can help you get more clicks for less money. A good PPC manager will know how to bid on keywords and use negative keywords to ensure that the right people are seeing your ads, saving you money on wasted clicks.
- They can improve your ad copy. If you don’t know how to write a compelling ad copy, it doesn’t matter how much money you spend on PPC—you won’t see results! A great PPC manager will review every piece of text used in an ad (including headlines, body copy, and landing pages) so that it’s optimized for conversions.
- They can optimize your ads for conversions. Even if the best possible customer is clicking through but not converting once they reach their landing page, there’s still room for improvement with conversion tracking software that shows what needs fixing before users take action so they don’t get lost along their journey back through the sales funnel towards becoming repeat purchasers (or even loyal customers).
What Goes Into PPC Management?
The first step to setting up a PPC campaign is to take the time to define what you want out of it. This is where a good manager shines. They’ll help you decide:
- What do you want your PPC budget to be? How much are you willing and able to spend on this campaign? If it’s too small, then the results won’t be worth it. If it’s too big, then there’s no reason for them not to simply spend all their money on ads and get rid of any possible competition from other companies who are trying (and failing) at making their own PPC campaigns work. With so many variables involved, this can be one of the most stressful parts!
- What kind of return on investment (ROI) do we want here? Do we expect more sales or leads than usual because our product/service is great but doesn’t have enough awareness yet; or perhaps we’re just trying something new that might not work at all – maybe even backfire! The worst thing would be having an expensive trial run turn into wasted money because nobody buys anything anyway.
How to Hire a PPC Manager
Here are five tips on how to hire a PPC manager and get started with this type of marketing:
1) Know what you need. Before hiring anyone, it’s important to determine what exactly it is that you need from them. For example, do they need training? Are there specific skills they should have? Do they need access to certain software or tools? Be as specific as possible when listing out everything that will help them succeed in their role with your company so that the two of you are on the same page from day one!
2) Look at their experience level with PPC management before making any offers. If this isn’t something they’ve done before but they’ve had other similar roles where they were successful in growing sales through digital marketing strategies
3) Hire a PPC manager who has experience with your industry, and also who is familiar with your target audience.
In short, hire someone who can help you get more customers and make more money!
Paid advertising can have a big impact on your business.
Paid advertising can have a big impact on your business.
Ads are an excellent way to reach new customers, grow your brand awareness, and expand into new markets. Paid advertising can be a great way to reach potential customers whom you wouldn’t otherwise meet through organic search or social media.
PPC managers know how to leverage the paid advertising platforms available today to help you make the most of this opportunity. They will optimize your campaigns so that they deliver the best results possible, maximizing their impact on your business while minimizing risk and cost.
So, are you ready to hire a PPC manager for your business? If you’re already convinced that paid advertising is the right move for your company and want to get started right away on managing your own campaigns, LeadOrigin is perfect for you!