TikTok is a short-term video-sharing channel that was released in 2016 for Android and iOS users by Bytedance. Later, in 2018, the channel combined with Musical.ly for its worldwide grand release, including the US.
TikTok grabs 500 million users active in China and 800 million users active globally, spending nearly 52 minutes on the platform daily. TikTok has reached 75 languages and 155 countries globally.
TikTok gained its popularity since its launch and overtook Instagram, Snapchat, Facebook, YouTube. It stands top in the downloads on Google Play Store and Apple App Store.
Also, TikTok has grown its potential marketing strategy to a comprehensive and vast global market. Now, let’s see unknown and useful tricks on successful brand campaigns on TikTok.
TikTok as a Brand Growing Platform
With TikTok’s vast user count, every brand needs marketing techniques and tricks to use TikTok in social media marketing. The videos with a little second to one minute, brands need compelling content and time-efficient to grab their users. Engaging with your brand’s target demographics successfully will be a massive win that shows your brand’s success and outlook.
Merging TikTok In Your Marketing Campaign
As already said, users on TikTok spend nearly 52 minutes per day on the app, which builds your TikTok’s brand profile. It brings you the extended exposure time for your business or brand, interacting with your customer or followers base. With these, you need to find out how your brand or business gets benefits from advertising on the TikTok platform.
Considering TikTok’s Demographic Population
According to the research, 60% of users on TikTok are aged between 16 and 24, shaping the platform as a younger network. You can grasp full benefits from the marketing strategy on TikTok if your brand’s targeted audience is the Z generation users. It also has large female teens; if your brand resonates with the female audience, particularly teens, marketing on TikTok could be superior.
A report says the Z generation shopping culture differs from the ages of 13 to 24. The sixty percent of the Z gen population takes more care of the price of services and products. It clearly shows that, undoubtedly, the Z generation prefers small brands or businesses over big brands.
TikTok is a Video Content and Social Media Platform
TikTok is primarily a short-term video content sharing platform. It is quite different: social media as a network differs from the other networks through the features it provides for its users.
Social media shines in many different categories – from engaging to growing connections with targeted people. You need to provide compelling content which is capable to build TikTok views appeals to the social mindset. A record says that 83% of content on social media will be the video content by 2021. And also, they resulted in 65% of people purchasing products after watching videos.
Create Content For a Budget
The great thing about TikTok is no need to use high definition cameras or any studio setups to film the videos. The platform requires a mobile phone to film unique content.
Influencer Marketing On TikTok
Compared to other social media networks, TikTok gives cheaper means of brand promotions. Also, it approaches the business to use influencer marketing to grow the best outlook that sets for the younger audience.
Go Viral With Hashtag Challenges
TikTok’s trend hashtag challenge is an excellent feature on the platform. Celebrities and brands participate in the challenges and post videos of themselves performing the challenges. They ask or recruit other users to complete the challenges.
These stunning challenges are given with hashtags for easy search and trending content. Hashtag challenge launch will be engaging and compelling for the brand’s followers count. Recently, IFAD launched a hashtag challenge #danceforchange. Its motto is to deliver world hunger by showing rural agriculture. While many brands create entertaining videos, IFAD makes informative and motivational video content. IFAD’s move serves as inspiration for most of the brands on the platform.
Business On TikTok
TikTok introduced the TikTok Business in 2020. TikTok director states the TikTok for Business: “It is launched to give marketers and brands the tools to be unique and compelling storytellers and engage with the TikTok network.” This feature adds to the existing features and gives the perfect tool for brand growth on TikTok.
As already said about the hashtag challenge, in-feed ads are the sponsored ads and appear on the “For You” page. Brand Takeovers are costlier, and these ads are promised per day to one brand. It guarantees five million views daily, depending on the users count logging in per day.
Critical Takeaways For a Marketing Strategy On TikTok
TikTok’s enormous popularity tends to its competitor’s growing clones of it. In 2018, Facebook launched Lasso in terms of TikTok’s popularity. Ahead of Reels launch that is Instagram based, Facebook dumped it in 2020. Reels is an identical platform that follows the pattern of TikTok. YouTube also integrates short term videos, following TikTok’s popularity. TikTok’s leaders enormously grew their popularity by building giant trusts. Its many moves make the TikTok a business-friendly engaging platform for the brands.