A Beginner’s Guide to Marketing on TikTok


With 100 million active users in the United States and video content becoming increasingly more popular by the day, having a TikTok marketing strategy is vital for your business.
But it can be a bit overwhelming ‘getting in with the kids’ and knowing where to start.
Don’t worry, this guide has you covered. Keep reading for a beginner’s guide to marketing on TikTok.

Spend Time Getting to Know Your Competition

The first step is to check out your competition on TikTok as this will give you insight and inspiration in how to set up your own content strategy.

You’ll be able to see what works and what doesn’t as you’ll see what followers are reacting to and it will give you a good idea of how to get views on TikTok.

Pay attention to the hashtags that your competitors use as you’ll want to incorporate these into your content, too.

Get Involved With Hashtag Challenges

While we’re on the topic of hashtags, any good TikTok marketing strategy needs to exploit the challenges that are a central feature of the app. TikTok users flock to hashtag challenges and if your brand can stay on top of the latest trends then you’ll have marketing gold.

Your brand can also encourage a hashtag challenge but unless you have a strong following you’ll need an influencer to kickstart a challenge in your name.

Focus on User-Generated Content

Marketing on social media is all about engaging with your audience and creating an authentic online presence. So, how do you do this? With user-generated content.
Rather than posting your own videos, you’ll re-post user videos matching your campaign. If your brand is big enough, you may even find that users have made videos about you.
Try to encourage customers to share videos of themselves using or interacting with your products and then post these videos on TikTok.

Create Original Content

TikTok users expect authentic, unique, and immersive content. They are not passive users but active followers of brands on TikTok. Therefore, it’s vital that your TikTok marketing campaign focuses on original video content.

Create your content around the latest trends and hashtags, and create tutorials and timelapse videos. In other words: get creative!

TikTok Influencer Marketing

If you want to enter the TikTok scene with a bang then consider working with an influencer. If you’re not willing to splash out the dollar to hire a TikTok influencer then you can search for someone with a lot of followers who resonates with your brand and actually wants to collaborate with you.

Collaborating with influencers is a powerful social media marketing strategy.

Get Started Marketing on TikTok

Have you started marketing on TikTok? If not, it’s time to start! Get inspiration from hashtags and trends and create original content to engage with your audience. Most importantly — have fun and be authentic!

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