A Beginner’s Guide to Marketing on TikTok


Are you looking for TikTok marketing guide as a beginner? Here, we have added everything for you. With 100 million active users in the United States and video content becoming increasingly more popular by the day, having a TikTok marketing strategy is vital for your business.

But it can be a bit overwhelming ‘getting in with the kids’ and knowing where to start.
Don’t worry, this guide has you covered. Keep reading for a beginner’s guide to marketing on TikTok.

TikTok Marketing Guide for Beginners

TikTok has rapidly emerged as one of the most popular social media platforms. With its focus on short-form video content and creative expression, TikTok offers a unique opportunity for businesses and marketers to reach a highly engaged audience. Let’s read more.

Spend Time Getting to Know Your Competition

The first step is to check out your competition on TikTok as this will give you insight and inspiration in how to set up your own content strategy.

You’ll be able to see what works and what doesn’t as you’ll see what followers are reacting to and it will give you a good idea of how to get views on TikTok.

Pay attention to the hashtags that your competitors use as you’ll want to incorporate these into your content, too.

Get Involved With Hashtag Challenges

While we’re on the topic of hashtags, any good TikTok marketing strategy needs to exploit the challenges that are a central feature of the app. TikTok users flock to hashtag challenges and if your brand can stay on top of the latest trends then you’ll have marketing gold.

Your brand can also encourage a hashtag challenge but unless you have a strong following you’ll need an influencer to kickstart a challenge in your name.

Focus on User-Generated Content

Marketing on social media is all about engaging with your audience and creating an authentic online presence. So, how do you do this? With user-generated content.
Rather than posting your own videos, you’ll re-post user videos matching your campaign. If your brand is big enough, you may even find that users have made videos about you.
Try to encourage customers to share videos of themselves using or interacting with your products and then post these videos on TikTok.

Create Original Content

TikTok users expect authentic, unique, and immersive content. They are not passive users but active followers of brands on TikTok. Therefore, it’s vital that your TikTok marketing campaign focuses on original video content.

Create your content around the latest trends and hashtags, and create tutorials and timelapse videos. In other words: get creative!

TikTok Influencer Marketing

If you want to enter the TikTok scene with a bang then consider working with an influencer. If you’re not willing to splash out the dollar to hire a TikTok influencer then you can search for someone with a lot of followers who resonates with your brand and actually wants to collaborate with you.

Collaborating with influencers is a powerful social media marketing strategy.

Get Started Marketing on TikTok

Have you started marketing on TikTok? If not, it’s time to start! Get inspiration from hashtags and trends and create original content to engage with your audience. Most importantly — have fun and be authentic!

Did you find this post TikTok marketing guide interesting? Our site is full of business-related content, tips, and tricks — keep exploring for more!

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.