SEO Service vs PPC Campaign: When to Use Which Strategy?


SEO Service vs PPC Campaign – Marketing online can be quite a challenging experience for inexperienced business owners. This is because many beginners are unaware of the ins and outs of digital marketing. They do not know where to start, which strategies to employ, and when the time to employ these marketing strategies is. For this reason, here is a complete analysis of two of the most effective digital marketing strategies in the online hemisphere.

What is an SEO Service?

Search Engine Optimization or SEO is the most efficient way to drive organic traffic to your business website. It employs optimized content, like product titles, product descriptions, product photography, etc., to ensure that your site gets a high listing on search engines, which helps your advertisements show up on search result pages. Many businesses have taken to utilizing a reputable SEO Service to their advantage and help their advertisement get a steady flow of organic traffic.

Why Use An SEO Service?

Using an SEO service has a lot of perks that many first-timers are unaware of. Some of these perks are highlighted below:

  • SEO services tend to be less costly than a PPC campaign in the long run.
  • They also tend to have high longevity.
  • It can help you get a good ROI.
  • It is great for your brand awareness.
  • It also helps elevate your brand image in the eyes of the customers.
  • You can have full control over them.
  • They are great for the long-term success of your brand despite not showing instantaneous results.

Best Time To Use The SEO Marketing Strategy:

The best time to utilize SEO in your marketing strategy is under three conditions.

  • When you want to have consistent results on your business website.
  • When you want your business website to have a presence and authority.
  • When you want to boost the value of your business website.

These three conditions are met when you already have a steady flow of customers coming in from an already-established PPC campaign.

What Is A PPC Campaign?

Pay-per-click or PPC campaigns are the best way to get your brand and products out there especially if you are just starting and do not have a huge customer following to fall back on. It employs paid-for advertisements that pop up on top of search results of customers who might be interested in buying your product, however, you only have to pay when a customer clicks on these ads. This ends up being less costly than the conventional advertisements where you had to regardless of whether or not a customer clicked on your advertisement. Businesses have taken to utilizing PPC campaigns to their advantage due to the reason that they are extremely customizable and efficient.

A good example of this would be PPC Services USA helping businesses that are based in the USA sell to customers in the USA by showing localized advertisements that would typically interest a USA citizen more than any other.

Why Use A PPC Campaign?

Although there is a lot of pressure on efficiently running a PPC campaign, it can be quite beneficial to your business. The best way to do so is through the help of a reputable PPC service localized in your country for the best results. Here are some advantages to running a PPC campaign:

  • A PPC campaign can get you very fast results as compared to other marketing tactics.
  • You can manage it according to your budget.
  • It helps boost your sales instantly even if you are just starting.
  • There is no need to build brand loyalty or brand image to make sales.
  • It is easier to regulate and maintain than an SEO strategy.
  • It is extremely buyer-oriented and you have the guarantee that every click is an interested buyer.
  • There is no uncertainty as to whether or not it will work.

Best Time To Use The PPC Marketing Campaign Strategy:

Every marketing expert agrees that the best time to use the PPC marketing campaign strategy is just as you are starting and need that extra boost to build a good brand rep. Aside from that, there are six conditions when you must run your PPC campaign:

  • When you desire immediate results on your business website.
  • When you want highly targeted traffic that would 95% be willing to buy your product.
  • When you want to get an instant boost in your conversion rates.
  • When you want to promote a time-sensitive offer, like a sale.
  • When your website has still not been optimized for SEO.
  • When you want your customer to see your advertisement before any others PPC always shows up at the top of the page, unlike SEO.

Although these six conditions may not meet as the conditions for SEO meet, PPC campaigns are a great way for any business to get started.

In Conclusion:

By now, many brands are aware that in the case of SEO and PPC, there is no one or the other. Both strategies need to be employed in harmony to get the best results. However, a PPC campaign should always be up and running firsthand and SEO is employed gradually since they tend to be complementary to each other.

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.