The Complete Mortgage CRM Guide for Mortgage Advisors


The mortgage industry is constantly changing, and the job of the mortgage advisor has become more complex. The demands of the industry have made it necessary for mortgage advisors to be more knowledgeable about many aspects of the business and their clients.

It’s a good idea to keep up with the latest changes in technology that may benefit you as an advisor. You should also work on your communication skills with clients and other professionals in the industry. This blog post will give you some insight on how to use Mortgage CRM to stay organized, build strong relationships, and improve your business.

The importance of a mortgage CRM for mortgage advisors

CRM software is typically used by large companies with many employees to keep track of their customers. But CRM is also a valuable tool for mortgage advisors. A mortgage CRM helps you stay organized and keeps all of your client information in one place. It also allows you to communicate more effectively with clients, which is essential if you want to maintain a strong relationship and grow your business.

Setting up your mortgage CRM

Setting up your mortgage CRM is the first step. There are so many different ways to set it up, but one way to start is by collecting all of your contacts and beginning to organize them into groups. Some examples are clients, prospects, future clients, or past clients. You will want to input the individual contact’s name, phone number, email address, and other important information.

After you’ve collected all of your contacts and started organizing them into groups on your CRM database, you should begin building relationships with them. This can be done through phone calls or emails depending on their preferences. By staying in touch with your contacts, you show them that you care about their needs.

What to include in your mortgage CRM

When you are setting up your CRM database for the first time, it’s important to include all of the information you will need to manage your mortgage business. Start with the basic contact information like gender, date of birth, and phone numbers. Expand from there to include more detailed information about each client. Some of the most important pieces of information to include are:

Vesting date:  This helps you track how long a client has been with your company and is an important metric when calculating the commission earned on a given transaction.

Loan status: This includes whether or not the loan has been approved yet if it is pending a closing, or if it has closed already.

Rate lock request: Loan rates may change often in the industry, so including this information in your database allows you to track current rates and make informed decisions based on them. 

Foreclosure history: It’s important for mortgage advisors to understand their client’s financial situation so they can better advise them on what steps they should take next. Checking foreclosures on a client’s credit report provides insight into their financial situation and shows details on whether or not they have filed for bankruptcy before. Remember, even if someone did file for bankruptcy at one point in their life, that doesn’t mean that they can never qualify for a home loan again; it just means that things will be more difficult when they choose to apply for a loan.

How to use your mortgage CRM

A mortgage CRM is a database that tracks all of your clients’ important information. You can use it to store data for every client you work with. When using a CRM, there are some things you’ll want to keep track of:

  • The contact information of your clients
  •  All financial details related to the client
  • A history of past interactions with the client
  • The status of their loan process

You should have a process in place to update any time there is a change in a client’s status. For example, if they close on their home, or if they fall behind on payments, you should be able to track and update that information immediately.


The mortgage CRM is an essential tool for any mortgage professional. From prospecting and lead management to follow-up and reporting, it can help you make the most of your time and avoid potential pitfalls. There are many key components to setting up a successful mortgage CRM, from choosing the right system to inputting the right data. But once your CRM is set up, it will do the heavy lifting for you, giving you a strategic edge and making your work much easier.

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