Mobile App: Should Your Business Have One?


A study by the Pew Research Center suggests more Americans are more connected to the world of digital transformation through smartphones and other mobile devices. About 96 percent of people in the US own a smartphone, and one in five American adults use only their smartphone to go online.

Your marketing strategies, therefore, should cater to mobile users to reach more audiences. Creating an app people can access on mobile and other devices can help revolutionize your business.

Improve Brand Awareness and Communication

Mobile apps offer a wide range of benefits to businesses, from hospitality to manufacturing. For instance, a customized mobile app makes communication among employees, management, and stakeholders more effective. It also helps spread awareness of product launches, company activities, and promotional offers.

Additionally, people use mobile apps while on the go to search the web. You can use mobile apps to send notifications based on the proximity and demographics of the customers. It will help you meet their demands and improve your marketing plans.

Mobile apps help maintain the reputation of your business online, as well. They establish a seamless connection between you and your consumers. You may request your app developer to integrate features that send real-time notifications and provide better customer services and other crucial tasks.

Successful mobile apps spread awareness about your products and boost brand recognition. Your app may have an in-app purchase tool you can use to promote featured and upcoming products.

The benefits of mobile apps, however, are not the same for every business. You need to determine whether or not developing a mobile app fits the nature of your business.

When Should You Develop a Mobile App?

You need to consider several factors to determine if your business will benefit from a customized mobile app. According to the Forbes Technology Council, you need to address a few concerns before developing an app:

Is there a demand for a mobile app?

Your customers may ask you to have a mobile app. If they do, develop an app quickly to meet your customers’ demands. You may still develop an app even though your customers are not asking for it. In this case, you need to focus on an area that needs improvement. Create a plan on how to make your app profitable and how you will capitalize on it.

Will you reach more audience?

Design a mobile app that will effectively engage users in your services and allow access to native device functionality, including the camera, location, and notification. Your mobile app should also open the door to other connected devices, like watches and voice assistants.

Is the app suitable for your products?

You need to consider the users before building a mobile app. In case your products don’t require users to have constant interaction with your company and team, creating a mobile app may not be necessary. But if your clients need to communicate with your team regularly, then you should develop an app that meets those needs.

A customized mobile can be a huge investment, but it has the potential for higher returns. Maximize your money by carefully planning the design and features of your app to maintain loyal customers and improve communications within your team and users.

I started my journey as a Photoshop & HTML designer, my hunger takes me to the next step for PHP, Java, angular, CMS, Python, etc. Till now, I have worked on many software, mobile, web development & design projects. I want to inspire others, that's the only reason I am here to share my experience & knowledge. Let's connect on LinkedIn.