Instagram’s Best Practices to Grow your Audience


Instagram is an effective tool for establishing your brand, establishing relationships with new clients, and expanding your audience. There are some of the best practices you can use to assist you in achieving your objectives, regardless of whether you’re a small owner of the business, an influencer, or just getting started on Instagram.

We’ll go through some of the best strategies for expanding your Instagram following in this blog article, including advice on how to make interesting content, use hashtags, and make the most of Instagram’s features. This tutorial will give you the knowledge about social media management and what you need to advance your Instagram presence, whether your goals are to broaden your audience, develop relationships with followers, or just get more eyes on your work.

So, let’s begin!

Best practices to build your audience

Here are some of the best practices to build your audience:

1. Monitor and track your progress

Monitor your progress by tracking your follower count, engagement, and website traffic. Use this data to adjust your strategy and continue to improve. Use tools such as Google Analytics to track website traffic from Instagram. This can help you see how many visitors you have on your website from Instagram and how they are engaging with your content. Monitor your competitors’ accounts to see what types of content and strategies they’re using to grow their following.

Use this information to improve your strategies. Many third-party analytics tools available can provide additional insights into your account’s performance, such as audience demographics, engagement rate, and more.

Using A/B testing to try out different strategies and compare the results would be best. Ask your followers for feedback on your content, strategy, and other aspects of your account. This can help you identify areas for improvement and stay on top of Instagram’s changes and updates.

2. Stay updated

Instagram regularly shares updates and new features on their blog and social media channels, so following these can help you stay informed about the latest changes. There are many communities on Instagram and other social media platforms where you can learn about new features, strategies, and best practices. Third-party analytics tools can help you stay on top of Instagram’s algorithm changes and track your performance on the platform.

As soon as Instagram releases new features, try testing them to see how they can benefit your account. Events such as webinars, conferences, and workshops can be a great way to learn about the latest Instagram updates and strategies for growing your account. Keep an eye on industry trends and best practices to stay ahead of the curve regarding Instagram growth.

3. Create Visual Stories

Before creating your visual story, plan out the key elements you want to include. This can help ensure that your story is cohesive and easy to follow. You must use high-quality images and videos to make your stories look professional and engaging. This can help attract and retain followers.

Be creative with your storytelling by using various tools and features on Instagram, such as Instagram Stories, IGTV, Reels, Instagram Live, etc. Use text and graphics to add context and meaning to your visual story. This can help you engage your audience and make your story more interesting.

Instagram offers a variety of editing tools that you can use to enhance your visual stories. Use these tools to add filters, adjust lighting and color, and more. Instagram offers a variety of features, such as polls, quizzes, questions, etc. Use these features to create interactive and engaging stories. Share behind-the-scenes content, sneak peeks of new products or services, and other exclusive content. This can give your followers a more personal and intimate look at your brand.

4. Optimal Use of Challenges

The Prize: The prize should be relevant to your audience and will entice them to participate in your contest or challenge. Be clear about the rules of your contest or challenge, including how to enter, how the winner will be selected, and the timeline for the contest. Use Instagram Stories, posts, and other promotional channels to inform your followers about your contest or challenge. Use relevant hashtags to increase the visibility of your contest or challenge and reach a wider audience.

Make it easy for your followers to participate in your contest or challenge by providing clear instructions and making the process as simple as possible. Choosing a theme for your contest or challenge can make it more exciting and engaging for your followers. Engage with your followers by responding to comments and messages about your contest or challenge.

Some Tips to Boost Your Instagram Audience

Here are a few unique tips to grow your Instagram account:

  • Create a consistent aesthetic: Develop a consistent visual theme for your account that aligns with your brand. This will help make your account more visually appealing and make it easier for people to recognize your brand.
  • Giveaways and contests: Hosting giveaways and contests can significantly increase engagement and attract new followers.
  • Use Instagram Insights: Use Instagram Insights to understand your audience, track your performance, and make data-driven decisions about your content and strategy.
  • Optimize your bio and profile: Your bio and profile are the first things people see when they come to your account. Ensure to include relevant keywords and a clear call-to-action to attract new followers.
  • Make use of Instagram’s shopping feature: If you have an e-commerce business, make use of Instagram’s shopping feature, which allows customers to purchase products directly from your posts.


Following the right tips can reach a wider audience, increase brand awareness, and drive conversions. You can make data-driven decisions about your content and strategy, optimize your account, and ultimately grow your following.

You can attract new followers, increase engagement, and build a community around your brand. Having a good audience on Instagram is crucial to building a solid presence on the platform and achieving your business goals. It’s essential to understand your audience and create content that resonates with them to grow and engage them.

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.