Instagram Marketing 101: What You Need to Know


Do you know about Instagram marketing? With 1.16 billion active users, Instagram has a captive audience ready to consume your content.

One of the most powerful free tools to promote your business, if you’re not using Instagram as part of your marketing strategy, why?

Want to harness the power of Instagram marketing but not sure how? Want to grow your following and engagement and get people to make purchases from your business through Instagram?

Keep reading to find out how to create a powerful Instagram marketing strategy.

1. Create Content That’s Useful to Your Users

There’s no point in posting content to Instagram just because you think you should. People visit Instagram because they want to be entertained or informed.

So instead of just posting a picture of your lunch, tell your followers how you made it, and why it’s beneficial for your health. People visit the gram to get inspired and learn stuff, so help them do that!

2. Use Stories for Your Instagram Marketing

Every day 500 million people use Instagram stories. These posts only last 24 hours and are a smart way to get in front of your audience.

The algorithm may not promote your grid posts to your followers, so share your content on stories. The more you share, the more likely people are to engage in your stories.

Want to know how to market on Instagram and get a return on your investment? Use stories! They have a much higher level of engagement.

Whether you are looking for brand awareness or to make sales, make use of stories to share your message with your audience.

Of all the Instagram trends to expect, stories aren’t going anywhere.

3. Harness the Power of Video

Video gets far more engagement than static posts. Get imaginative and create original video content. Short clips, GIFs, moving images, whatever you choose, aim to inspire your audience.

4. Engage With Your Audience

Your marketing strategy shouldn’t just be about you shouting into the abyss. Instagram was created for two-way conversations! So utilize these functions.

Comment on your followers’ posts, and ask questions in your stories to encourage engagement. Be intentional with your comments and conversation starters, not spammy.

5. Use Instagram Influencer Marketing

Collaboration is a great way to get your brand in front of the right people. If you are still growing your own audience, why not ask someone in your industry who has the authority to help promote you.

Working with influencers is a great way to get your name out there and help new potential customers discover your brand.

Another way to get your product or service in front of potential customers is with Instagram affiliate marketing.

Get Creating

The great thing about Instagram marketing is how creative you can get. Try different types of content to see what resonates with your audience most. If you post quality content regularly, you will see your followers and engagement grow in no time.

If you lack the inspiration to create your own content, why not try an Instagram marketing service to help you out?

Check out some of our other articles to learn how to grow your online business.

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.