How to Start a Podcast with No Audience


A lot of people in the US 12 years and older, either listened to or watched a podcast in the last month. With numbers like that, I think that we can all agree that podcasts are a huge part of our culture right now.

However, starting a podcast can seem really overwhelming, especially if you’re not really sure what type of audience you have.

So, you’ve thought about starting a podcast, but you have no idea where to start. And how to start a podcast with no audience? Find out below. Let’s dig in!

Understanding Your Goals & Audience

Understanding your goals and audience is an important step when it comes to starting a podcast with no audience. First, define why you’re starting the podcast.

  • Is it to build an online following?
  • Is it to engage in conversation with successful people in your field?

Knowing why you’re starting the podcast helps you focus your content and gives your podcast a purpose. Once you determine your goals, think about who you’re trying to reach.

Break down your audience into basic demographics like age and location. Research trends in your target demographic to help craft content that resonates with them.

Tap into the different online communities related to your podcast topic. Finally, start with no expectations. It can take a while for podcasts to gain traction.

Perform A/B testing to see how your content resonates with the audience and use the data as you refine your podcast.

Researching and Planning Your Podcast Content

Researching and planning your podcast content is an integral step when starting a podcast with no audience. Knowing what content to create for them will help your podcast grow and reach an even larger audience.

When starting out, it’s important to focus on creating podcast content that is valuable to your type of audience. Consider the topics that would interest them and develop ideas around those topics.

Research your topics by reading books and blogs, watching YouTube videos, and taking advantage of other podcast mediums to help you with content ideas.

Additionally, having topics pre-planned makes your workflow more efficient. Break tasks at hand into manageable tasks and work through a set weekly or biweekly plan.

This provides purpose and guidance in creating content for your podcast. With purposeful and well-planned content, your podcast won’t require a large audience to gain traction.

Choosing the Right Equipment for Your Setup

Choosing the right equipment for your setup is essential for a successful podcast. If you’re starting with no audience, don’t invest too much in expensive technology.

Start with a basic setup that includes a lot of bang for your buck. Get yourself a good USB microphone, a laptop or computer, and a digital audio interface.

These components are the basis for your setup and require minimal technical knowledge. Many of them have built-in sound processing and editing features that make podcast editing easy.

Also, search for free audio editing software online, and invest in a pop filter to reduce background noise. A good pair of headphones is also a must for ensuring good audio quality when recording.

Lastly, use an audio recorder to record your podcast efficiently and optimally. Once you have your set up ready, you can start to plan your podcast’s other needs: content, structure, guests, etc.

Overcoming the Fear of Talking to Yourself

Starting a Podcast with no audience can be daunting. A lot of people fear the awkwardness of talking to themselves, but that needn’t be the case. Instead of worrying about the silence, envision who you want to attract to your podcast.

Once your ideal listener is in your mind, create content that you know they would find useful, entertaining, or inspiring. It’s important to also focus on what makes your Podcast unique: pick a topic that interests you and stick with it.

You can also use articles or websites that focus on your niche topic as material for research, which can help you come up with interesting stories and topics to talk about.

Lastly, let your enthusiasm and passion come through when you speak. If you have something to share that you’re excited about, your audience will be able to feel it, and it will show in your podcast.

Make Your Podcast Sustainable With Ads & Sponsorships

Another way to start a podcast with no audience is to work on cultivating relationships with guests who have their own existing audience. Inviting a guest on the podcast is a great way to draw attention from their audience and convert them into loyal listeners.

Making your podcast sustainable with ads and sponsorship is also critical. Sponsor relationships should be researched and developed carefully to ensure that the podcast resonates with the sponsor’s brand.

Consider negotiating an exchange of services or products rather than money. Finally, use social media and other forms of online advertising to attract potential listeners and build a sustainable core audience.

Promoting Your Podcast through Your Virtual Assistant

Creating and promoting a podcast with no audience can be a challenge, but with the help of a virtual assistant, it can be done. Starting off by finding the right podcast virtual assistant to work with is key.

It should be someone who is knowledgeable about podcasting and is comfortable with the technology. Once it is secured, they can help prepare the channel by designing artwork, scheduling posts, creating a blog or website, and more.

Additionally, they can help promote the podcast by reaching out to social media influencers, scheduling paid digital media campaigns, creating guest opportunities, and so on.

They are valuable in achieving desired results because of the time and resources they can save. With the right professional, launching a podcast with no audience and gradually increasing listenership can be an exciting and successful venture.

All About Knowing How to Start a Podcast with No Audience

Knowing how to start a podcast with no audience can be a daunting task, but with knowledge and dedication, it is possible. By following key steps, any individual can launch a successful podcast.

Don’t forget to have fun and get creative! If you want to begin your own podcast, start now by contacting us and gaining expertise on your way to success.

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I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.