Guide To SEO Automation & Tools


SEO is the ultimate tool to survive in the digital world and, SEO automation takes it a step ahead. When the cumbersome SEO processes are automated, it allows you to focus on the business within a respective digital marketing campaign.

Before investing in this, know your current SEO status. It would allow for the identification of the weaker areas for automation.

SEO Automation – What is it?

The process of organizing SEO tasks using software or tools and simplifying the campaign is called SEO automation. The process reduces time spent on laborious manual work and speeds up tedious tasks.

Although it may not be possible to automate every single process, you may automate a few important tasks to improve overall efficiency.

Are you thinking about the part you should automate? Alternatively, what processes need automation?

Noted below are the few processes that need your immediate attention:

Site Monitoring

It is the key component of any SEO campaign.

As soon as you launch the campaign, you want to track the website performance and identify the weaker areas. If you do it manually, it would take a lot of time, as there are innumerable components to track.

You would want to track page load time, site uptime, broken links, and much more, using site monitoring techniques.

Automation allows you to monitor pages in a place and track their performance. The process becomes simpler and data collection is much faster.

Backlink Analysis

Backlinks are the backbone of an SEO campaign. They can improve the authority and trustworthiness of a site remarkably, which brings better rankings. Hence, you have to monitor the backlink profile to make sure you get high-quality links only.

As you may have over dozens of pages on the site, it takes up a lot of time to monitor page-wise. With automation, the process becomes faster and easier.

Rank Tracking

SEO can help your business rank high in the leading search engines. That makes rank tracking so important for your visibility across search engines.

However, when there are hundreds of pages, it is challenging to track the ranking of each page. To simplify the process, SEO automation tools such as SE Ranking are helpful. It can track all the pages for you and monitor their rankings too.

Competitor Monitoring

The SEO business is highly competitive. You would be competing against a top-ranking business for search results. You should know your competition and create compelling strategies to outrank your competitors.

However, when you have many competitors, it is challenging to watch over everyone. SEO automation can help you to do that.

Tools for SEO Automation

As you are aware of the automation process, it is time to check out some of the latest SEO automation tools to simplify this process. Noted below are a few tools:

SEMrush: It is a powerful and popular automation tool. It allows users to automate different aspects of an SEO campaign.

Ahrefs: When you automate SEO, you have to ensure careful backlinks monitoring. Backlinks boost the site’s ranking in search engine results. Using tools such as Ahrefs can improve SEO.

Screaming Frog: Craw the website to understand what is hindering its performance with Screaming Frog. The web crawling tool checks for discrepancies with SEO and identifies issues like broken links, audit redirects, duplicate content, and others.

You can also check out other tools like SE Ranking, SentiOne, SISTRIX, and SERPWoo.
With automation, you would spend less time doing the same tasks and spend more energy on business initiatives.