What are the Different Types of Marketing that Marketers Use Today?


Are you looking for new types of marketing you can use to improve your business?

When done well, marketing becomes a powerful tool to reach audiences and boost sales. Now in this digital age, marketing comes in many forms. Below, we’ve listed a handful of the different types of marketing that you should adopt as a marketer.

Search Engine Marketing (SEM)

SEM strategies aim to put your business at the top of search engine results pages or SERPs. It also includes creating many types of SEO content and using pay-per-click advertising. Learn more about how SEO or search engine optimization works for an organic boost in traffic.

Brand Marketing

The brand marketing industry forges emotional connections with your target audiences. After all, good branding can be the springboard you need to make a great first impression. How your brand reaches audiences will influence how they perceive you forever.

Brand marketing strategies include storytelling campaigns, inspirational posts, and more.

Account-Based Marketing (ABM)

This hyper-focused marketing strategy works on creating personalized campaigns above all things through account-based experience. It’s an excellent marketing tactic to keep new customers and ideal clients coming back to you. Today, 8 in 10 people say they’re more likely to do business with brands that provide personalization.

Word-of-Mouth Marketing (WoMM)

Like other types of marketing, word-of-mouth marketing is powerful when used right. However, it’s tricky because you can’t force it to happen.

You can only do your best to position your brand to make WoMM easier. An example of this is asking for reviews after providing a service or product. Creating shareable and trend-starting content is another excellent way to encourage WoMM.

Influencer Marketing

Over three million brand-sponsored influencer posts were on Instagram in 2018. The reason for this is that influencers today have a lot of power in their niches. Any brands they talk about or feature in a video or post can bring you brand loyalty and trust.

You can also try an influence marketing agency for your marketing campaign. They are not limited they have many other marketing services you can explore.

Buzz Marketing

Buzz marketing is an innovative marketing style that works well with creative marketers. Your goal in buzz marketing is to generate buzz around your brand or company. Use social listening software to find out how your audience responds to feedback.

Content Marketing

Content marketing involves creating killer content that will raise awareness for your brand. It can also educate or entertain audiences. Some content marketing platforms include blogs, social media, ebooks, and webinars.

User-Generated Marketing

Why leave all the marketing efforts to your marketing team when users can do it, too? User-generated marketing encourages your audiences to create marketing material. It can include using a hashtag or sharing photos featuring your products.

Video Marketing

Finally, consider investing in a video marketing strategy for your business or brand. You can hire professional or DIY video production. Focus on creating videos with high quality, relevance, and entertainment value.

Learn the Top Types of Marketing to Boost Your Business

These are only some effective types of marketing that you can add to your strategy. We hope you enjoyed reading and learning about these marketing types.

Do you want to continue learning about digital marketing, business, and technology? Visit our other blog pages now for more content like this. Become an expert in your preferred niche by expanding your knowledge with our blog.

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.