What is not Considered a Default Medium in Google Analytics? [Answered]


You might be searching for What is not considered a Default Medium in Google Analytics? Don’t worry, you are at the right place for your answer.

In Google Analytics, we use a medium to identify the general category of the source/medium. For example, if traffic arrives from a link on a partner website, the default medium would be “referral.”

Some common default mediums used in Google Analytics are “organic,” “referral,” “social”, and “none”. However, there are a few other types of traffic that do not default to mediums.

How to Choose the Right Answer for What is Not Considered a Default Medium in Google Analytics?

  1. Google
  2. Organic
  3. Referral
  4. CPC

The Right answer is Google which is not a default medium in GA out of these 4. There are however several exceptions where the default medium is not used.

These include:

  • Email campaigns Traffic: The default medium for email is “email.”
  • Social networks Traffic: The default medium for social traffic is “social.”
  • Paid search Traffic: The default medium for paid search is “CPC.”
  • Display advertising Traffic: The default medium for display traffic is “display.”
  • Organic search Traffic: The default medium for organic search is “organic.”
  • Other sources Traffic: The default medium for all other traffic sources is “none.”

How to Check Default Mediums on Google Analytics?

To check the default mediums on your Google Analytics account, follow these steps:

  1. Log in to your Google Analytics account.
  2. Select the “Admin” tab in the left navigation bar.
  3. In the “View” column, click on “All Traffic Sources.”
  4. Click on “Source/Medium.”
  5. You will see a list of all the traffic sources and their corresponding mediums. The medium is there in the “Medium” column.

How to Create Custom Mediums for Google Analytics?

You can make it by using UTM parameters to your links, which will override the default medium.

For example, if you want to track all traffic from your newsletter as “newsletter” instead of “referral,” you would add the following parameters to your links:


This would override the default medium of “referral” and track it as “newsletter” instead.

You can also create custom mediums by creating filters in your Google Analytics account. For more information on how to do this, please see our guide on How to Create Filters in Google Analytics.

Alternatively, you can read more about source/medium at the Google Analytics help center.

If you have any further questions, please feel free to contact us.

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