Why Your Backlink Strategy Might Not Be Working


In 2023, the United States alone has more than 191,000 SEO and internet marketing consultant businesses around the country. That is an undeniable testament to how much businesses rely on SEO success these days. In fact, this market has been growing by more than 17% on average each year since 2018!

Many businesses have seen incredible SEO improvements by investing in backlink booster strategies. However, others have tried to imitate them without generating the same results.
So why might your backlink booster strategy not be working? Read on to learn about the top things that might be interfering with your backlink booster strategy success!

You’re Not Writing Guest Posts

When it comes to backlinks management, writing a great guest post is one of the best ways to drive traffic to your sites and improve your Google rankings. However, some people try investing smartly and opt for a variety of other backlink strategies without bothering to write guest posts.

Although writing guest posts can seem like a lot of work, it also provides consistent benefits. In the majority of cases, writing a guest post guarantees that you will have one or more new backlinks leading back to your chosen web pages. On top of that, you will get to choose which links you use, helping you enjoy more bang for your buck.

At the same time, it can be difficult to transition from being a domain authority on your own website to being one on other websites around the internet. Consider reaching out to some of the top sites related to your industry and expertise. You might find that they are delighted to have an industry expert helping them create valuable content.

That’s the other great thing about working with guest posts to boost your backlink strategy. You get to enjoy more backlinks while the other side gets to enjoy quality free content.

Once you have successfully written a guest post for a site, you might find that you have many more opportunities to do so on the same site in the future. That can provide you with many more backlinks, helping you finally achieve the SEO success you are aiming for.

You’re Focusing Only on Quantity

Some website publishers that create a backlink strategy focus only on achieving a wide variety of backlinks. However, quality can be just as important or even more important than the quantity in the backlink game.

That goes double if you have been focusing on quantity for a long time. That may indicate that you have already benefited from the low-hanging fruit this strategy can produce. To enjoy further benefits, you may need to mix things up and focus on quality as well.

Your website will gain a certain SEO boost just for having another website point toward your site with a backlink. However, that boost will be much more significant if lots of people actually click on that backlink as well. If you have been looking for all the easiest ways to obtain more backlinks, consider slowing down and focusing on finding quality backlink opportunities that may require more work.

You’re Focusing Only on Quality

On the other hand, you might have been focusing too much on quality. In the backlink game, you want to balance quantity and quality. If you have been focusing on quality for a long time, you might find that you enjoy better results by switching over to focusing on quantity for the time being.

That goes double because it is not always easy to assess backlink quality. You might have a model that says that your quality backlinks should be more effective than a variety of other backlinks that might be easier to set up.

However, reality is the ultimate arbiter of whether a strategy works or not. It is worth at least experimenting with focusing on breadth rather than depth to see if this helps you enjoy more efficient improvements to your SEO rankings.

You’re Not Looking for Broken Links

Of course, some people only know of one or two ways to get backlinks. Learning about a wider variety of options can help you realize how many backlink opportunities there are out there if you know what to look for.

For example, most websites end up with broken links as the years go by. That can give you the perfect opportunity to help another website while also adding another backlink leading to your website.

Imagine if someone reached out to you and informed you that the link on one of your web pages was broken. They even provide you with a different link that works perfectly.

You would probably check that link out, and if everything about it looked good, there is a good chance you would use it to replace your broken link. On top of that, you’d walk away from the experience feeling positive toward the person who helped you. You can be that person for websites with broken links.

Scour old web pages from some of the top sites in your industry. Then, click on any links you might wish you could replace with a link to your own website. If you do this for enough web pages, you will start to accumulate a list of broken links.

Then, all you have to do is get in touch with the website manager and offer them your link as a replacement for their broken one. Not only will this often provide you with an extra backlink to your website, but it can pave the way for a mutually beneficial partnership.

Once you have helped another website with its broken links, there is a higher chance that it will be willing to help you in other ways with your backlink strategy.

You Don’t Have Any Skyscraper Content

In the backlink game, there is a focus on quality, and then there is a focus on creating skyscraper content. Skyscraper content attempts to be the top resource on the internet for a specific need.

If you have spent a lot of time creating quality content, the idea of trying to make something better than the best piece of content on the web right now might sound intimidating. You might end up putting in 10 times more effort to create skyscraper content. However, if you can pull it off, you might enjoy much more than 10 times the return on your investment.

After all, there are a lot of times when website publishers will want to link to the top piece of content available for a certain specific point. There are far fewer times when website publishers will link to the 10th best piece of content available.

Think about your special expertise. If necessary, what subject could you create the best piece of content on the internet for? Make a list of options and then try to find the current best piece of content out there. After reading through it, you can decide if you could do better than that piece if you did your very best.

If you can create even a single piece of skyscraper content, you will find that people all over the internet will link to it without you even asking. You can enjoy even greater benefits if you also take the time to spread your skyscraper content around the web.

You’re Not Working With Reporters

Many people create backlink strategies without knowing how helpful it can be to work with reporters. Reporters write about just about everything, and they need to be able to provide sources to back up their claims. That means that you can enjoy a mutually beneficial relationship with reporters who can use your help.

Consider looking at websites like Help a Reporter Out. These kinds of sites list requests from reporters who need helpful tips and links they can use in their pieces. If you look for reporters writing about your industry, you might find out that there are several requests you could fulfill if you were so inclined.

Then, all you have to do is fulfill those requests and provide a link leading back to your chosen web page.

This is another situation in which a single initial success can lead to a chain of successes later on. The reporter you help today may be writing about your industry over and over again for months or even years to come. Once you’ve helped them, they will be much more likely to listen to you if you provide them with other links in the future.

You Don’t Know Where Your Competition Is

If you are sure your backlink strategy is effective, but it doesn’t lead to your desired results, the problem might be that you are facing too much competition. If there are a million competitors in a narrow space, it can be difficult to rise to the top even with quality content.

On the other hand, it can also be helpful to find out which websites are linking to your competitors without also linking to you. If a website is already linking to business websites in your industry, there is a good chance they will respond well if you provide them with your own links, too.

Consider scanning some of the websites you wish would use links leading to your website. Then, notice which ones are providing links to your competitors. Reach out to them and offer them some of your own links.

It can also be helpful to tell them that you are available to help them with any expertise problems they may encounter. They might be looking for someone who can provide them with a quality source for a specific industry fact.

You’re Not Working With Reviewers

Sometimes, it can be easier to create content that others will want to link to than you would think. For example, if you write a post talking about how much you love a product or service, there is a good chance that the provider of that product or service will want to link to it.

Consider writing some positive reviews for other businesses or websites. Then, let them know what you have written and invite them to use your link if they wish.

You’re Not Coordinating With Suppliers

Does your business sell products that you get from a supplier? In that case, you might be able to get some more backlinks by helping your supplier out.

Look at their web pages for content that might benefit from some extra links. Then, send some of your web pages over to your supplier with an invitation to use them to add extra credibility to their content. This way, you can help them improve their own SEO without having to put much work into it.

You Haven’t Spoken With Business Associations

Are you a member of your local chamber of commerce? As time goes by, these institutions and others similar to them are finding new ways to benefit their members. Joining a business association can be a great way to get your website listed on the members’ page.

You’re Not Looking At Listicles

Lots of businesses write listicles because they are often easier to read and digest. However, it can be difficult to come up with a link for every item in a listicle. This is another instance in which you can help someone else improve their SEO while getting a backlink out of it at the same time.

Consider finding listicles relevant to your industry. Then, find which ones are missing links for some of their claims. Reach out to the site manager and provide them with some links that could help them improve their listicle’s credibility.

Because this allows them to improve their SEO while putting in very little work, there is a good chance that they will agree and even thank you.

Get the Most Out of Your Backlink Booster Strategy

The right backlink booster strategy can do more than almost anything else to take your SEO to the next level. We hope you have a clearer understanding of what might be keeping your backlink strategy from providing you with the results you are looking for. Learning more about how to make the most of backlinks is an investment that will pay for itself in the long run.

To learn more about the latest information in SEO, business, and more, take a look at our other articles!

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.