For any product that a company tries to sell, it is important that it is marketed right. The rules of the game differ widely for marketing content to a business versus marketing content to a consumer. For instance, the B2B market is smaller, more focused, less personal, and has a smaller buying cycle. On the other hand, when marketing to a consumer, it needs to be more personal, and emotional. Consumers tend to have shorter buying cycles and are a larger market than businesses.
With these factors in mind, it is understandable why each kind of audience would have a different type of need. However, as most website designers in Mumbai would agree, the basic principles behind content marketing for both customer bases are largely the same.
Some Content Marketing Strategies For B2B Markets
Listed below are some of the best content marketing strategies and ideas that can be used to market your products to businesses:
1. The Use Of Social Media: The 1% Marketing Strategy
It is no secret today that almost all major trends in the world can be influenced by social media and its many influencers. Social media influencers have a huge fan following that can be used by various businesses to market their products. For instance, let’s take the example of a company called Databox. It is a company that offers a business analytical tool and therefore, is in need of B2B content marketing. For them, their content marketing strategy involved asking social media influencers to answer a poll on a relevant topic. Then, after the poll is closed with the desired number of participants, these polls will be analyzed and turned into graphs of various types. With this graph, the writers at Databox would create a journalistic piece, with quotes from the contributors of the poll.
Further, this content would be released over social media, and with the help of influencers and a good website design company in India or the world, it would be published on various platforms. Since the contributors themselves are asked to share this content, it is more likely to get a positive response from them towards what is being marketed. This would then reach a larger audience as well. Doing so, as most website designers in Mumbai and elsewhere would argue, does a few important things. First, they are always able to create some new content. Second, it takes care of outreach and social promotion in simple steps. Third, it brings in a lot of traffic to their website which drives it to the top of search engine rankings. This strategy is said to be used only by one percent of B2B companies and is yet to fail.
2. Work On The Sales Content
Another form of content marketing is to focus on making the content the sales pitch itself. This is a strategy that works wonders for B2B marketers who require only a small amount of high-value clients. In this case, a company that sells directly to high-value and senior officials in a field will not need to have content that tells them how to do something. Instead, the focus here would be on driving the sales pitch home with the frameworks, models, and other such figures. For such requirements, when hiring a website designer in Mumbai or other parts of the world, it should be made sure to have the required sales talk content on board.
This strategy is employable by most B2B businesses and their website design companies in India or the world quite easily. Let us take another example to see how. The company Animalz is one example that uses this type of content marketing strategy. They maintain a focus on the sales pitch rather than driving traffic to their website. The ones who wish to conduct business with them are impressed by the direct relay of information rather than have a more emotional and personal response from their content marketing strategy.
3. Relationship And Emotion-Driven Marketing
This kind of marketing requires businesses to employ writers and the best website designers in Mumbai or elsewhere to create content that is engaging and persuasive. The end goal of this kind of content marketing strategy is to build a relationship with readers. For this, a B2B company can employ a set of writers who are experienced in writing content that is both emotional and driven. Further, with the help of a great website designer in Mumbai or elsewhere, this goal should be achievable.
This content marketing strategy puts readers first and is meant to provide them with desirable content. Other kinds of marketing and advertising are only second to the user’s experience here. This ensures that a loyal reader base is maintained because their needs are placed first. Even when sending in email newsletters, this strategy ensures that readers feel that they are personally being spoken to about various topics.
Few Final Words
Ultimately, as was seen above, and as most of the best website designers in Mumbai and the world would argue, the focus is on the presentation. What matters, in the end, is how content is presented to the intended target audience, be it a large group or a small one. Therefore, the best content marketing strategies are always successful because they involve paying attention to the needs of the users of products and readers of content.