When a website’s design is intuitive in that the visitors can find the information they need with ease without frustration, then it is a success. UX is everything to a website design most especially E-commerce website design. The quality of the content on your website, the beauty of the graphics design, and the company’s reputation is on the line if a website is chunky and hard to navigate.
If you are getting ready to build your Next E-Commerce Website, listed below are 9 UX Tips that can help you achieve a better UX Design
1. Outline A Purpose
Try to prioritize the purposes of the website. Other goals might be to incorporate into the users in contact with features like online quote generators in order to act as an e-commerce web development platform hub.
2. Work on the User Understanding
The aesthetic charm of your website is very important, but avoid choosing designs based on what you think is good for you. Your website is not for you, it’s for your market and if it doesn’t align with the audience, it will not help the improvement of your conversion rates. Find out what other websites customer base engages with and improve on the flow and the UX of the one that attracts the most attention.
3. Do not Overlook Functionality
Instead of concentrating on “fun” aspects of the design of the website at first, start with its functionality. Look at the analytics and make solid decisions about website’s navigation system and content. If you try to go big in a rush, you may have to go backtracking and redesigning these rudimentary building blocks.
4. Work on the Homepage
Your homepage is the first chance to get the attention of your consumers. You do not need to include everything on the homepage, it serves as the main access point for your branding, message, and site navigation. Keep any written content as simple as possible. Some websites work well with a screenshot of information, while others are aspiring for a scroll design. Always place the most important content of the website near the top where the visitors will see it instantly.
You can shun most trends in website design, but not the accessibility features. Any website being built or rebuilt today must include responsiveness. Users expect information to be readily available on whichever device they use. Responsive design will allow most companies to provide their website experience on any type of new device. The UX on these series of devices may even be more substantial than the desktop experience.
6. Prepare for SEO Success
SEO is not an afterthought for a website. Websites rely on SEO to make the initial contact with various consumers. Google algorithms and industry projections ensure that your website is focused on rewarded strategies and not an old form of SEO practices. Incorporate SEO into your website instead of implementing specific strategies that could be rewarded just by search engines. Most SEO experts recommend that content development is focused more on the value for consumers and a continuous UX.
7. Maintain Your Brand
Most companies get too obsessed with the latest trends. They have forgotten to consider what their needs of their customers and the personality of their own brand. If your website does not have the reflection of your brand, mission, and goals in it, it won’t echo your message to the audience. Unless there is a connection between your brand and your content, your website might be among the countless other websites that get lost in the shuffle as well. Integrate the aesthetic appeal of your website with the brand of your personality. The overall look of your website is the first chance you have to keep visitors on your website.