Getting a website online these days is easier than ever. But that doesn’t mean you can throw up a site people want to visit.
Reports show that two-thirds of people prefer to browse a beautifully designed website. If you don’t offer that experience to your visitors, you risk isolating your audience and driving potential customers away.
Do you want to learn the web design tips you need to create a fantastic experience for your customers? Check out the four tips below that will help you when building a website.
1. Remove Unnecessary Sections
Complex websites are hard for people to use. Users can’t find the information they need and leave the site without getting answers.
That’s why simplifying your website design is one of the most important things you can do. Focus on highlighting the content people visit a page to see. Keep distractions to a minimum to ensure people can concentrate on what they came to your site to do.
2. Create a Responsive Design
It’s a mistake to only focus on desktop computers when creating a web design. Unfortunately, that’s what many people who create business websites do. They build the site on desktops, so that’s the device they use to test for problems.
Unfortunately, you won’t find every problem if you don’t consider mobile devices. You’ll need to create a responsive design to avoid these problems.
3. Use Simple Colors
It’s tempting to go overboard with colors when designing a website. You want things to be unique, so you add as much color as possible to add to your site’s design.
The problem is that doing this is distracting. You can’t create a coherent image for your brand and will confuse visitors.
Stick to a color scheme that uses two colors.
4. Use a Call to Action
A great web design isn’t worth much if nobody visiting your site takes action. Whether you want people to stick around to read more informational posts or head to a product page to buy something, you need to let people know what to do next.
A call to action will help you accomplish this task. Your call to action will convince people to head to other parts of your site to do something. Adding these features improves your online success more than many of the other minor tweaks you can make to your web design.
Keep Learning the Other Web Design Tips
Your website visitors deserve the best when visiting your small business website, so you can’t afford to take a haphazard approach to your design. The website ideas above are only a few things you can do when using website software to build your site. Keep an eye out for other web design tips to create a site your customers love.
Do you want to read more tips that will help you run your site after you finish your design? Check out the blog to learn more about website technology and how to make it work for your business.