With the introduction of systems like WordPress, Wix, and other similar web design systems it’s actually pretty easy to build your own website or webshop. So why a few thousand dollars on hiring a web designer or web agency or building it for yourself instead of just doing it yourself? Before we answer that question let’s take a look at why a great web design is so important.
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Structure and navigation are an important part of any website
Before you even start building your website you need to plan the structure and navigation of the site. If people who visit your website are having a hard time finding what they are looking for, there’s a big chance they will just leave your website and move on to another site instead. People normally use certain patterns when searching for information, products, or services on a website, and if you don’t have any experience with web design, chances are that you won’t know the optimal way to build this site navigation, which will likely hurt your website or webshop conversions.
Fonts and colors should match your target audience
Having a beautiful website isn’t always enough. Especially if your colors, fonts, and overall style don’t really appeal to your visitors. For instance, if you build a webshop selling clothes for infants, you will like to have a light blue section for the boys and a pink section for the girls. That makes sense for most people, but what if you are selling organic food? Green would be a likely color choice here. But what about many of the other markets? If you don’t get the colors and style right, your visitors won’t find your website as appealing as it could have been. Something that can also hurt your conversion ratio.
Mobile friendly and responsive is more important than ever
Most people who visit a website here in 2022 actually use their mobile phone or tablet. Almost 70% of all website traffic is from mobile devices these days. So having a website that works on all devices is now more important than ever. Creating elements on a site that works on all devices, can in many cases be rather hard to set up without some CSS/HTML knowledge. So many choose not to focus too much on this part. If you don’t you are not only giving your visitors a bad experience, but it’s also something you may get penalized on the search engines for not doing which will affect your SEO optimizations.
Core Web Vitals
Most people who visit a website want it to load as fast as possible and not shift around a lot during load. There is nothing worse than having to wait for a website to finish loading, especially if you aren’t quite sure that the stuff you were looking for is even to be found here. Studies show that if a website is slower than 3 seconds, then you have already lost over 30% of the visitors. Having good Core Web Vitals is important if you want to give your visitors the best possible experience and have a higher chance of turning them into customers. But another important aspect of Core Web Vitals is that it’s now also an important part of SEO. So having weak Core Web Vitals can hurt your rankings on the search engines too.
Conversion optimization is also important
Most think that conversion optimization is only important for webshops but that isn’t entirely true. If you run a regular website you will most likely want your visitor to fill out your contact form, call you, join your newsletter, or download some whitepaper. This is also conversion and thereby something that can be optimized. A lot of the time it’s easier (and cheaper) to double your conversion ratio compared to double your traffic. So having a website that converts well is a must for almost anyone. So finding a good web design agency like this one in Aalborg, Nordjylland – really can make a huge difference. So saving money on your website is often something that will end with you losing money in the long run.
As you can see, there are a lot of things to consider when making a new website, and having a great-looking looking Web design is just a small part of it. Almost anyone can buy a great-looking theme these days and get a website up and running in no time. But there is a good chance that it won’t perform quite as well as a website or webshop developed by a professional web design agency.