Video Production 101: The Basics You Need to Know


Are you ready to dive into the world of video production? Whether you’re just getting started or are looking to brush up on the basics, this guide will provide you with the essential elements of the video production process.

We’ll cover the basics of pre-production, production, and post-production. This comprehensive guide by Ben Clayton from Double Jump gives you the knowledge and tools to create beautiful, professional video content for any objective or use case.


Pre-production is the planning phase of any video production project. It’s an essential step that helps ensure a successful result. During pre-production, you’ll determine the concept and style of your video, create a storyboard, select locations and props, decide on a cast and crew, make a shooting schedule, and set a budget.

The stage allows you to plan for potential challenges or obstacles during production. Planning properly for your social media video production ensures everything runs smoothly and the final product will be what you envisioned.

As part of the pre-production process, you should research any specialized equipment needed for the shoot, such as cameras, lighting, audio gear, editing software, etc.

This will help you stay within your budget while achieving professional results. In addition to researching equipment, pre-production should include scouting potential filming locations and creating detailed shot lists with specific instructions for each scene.


Once you have completed the pre-production steps and have your planning ready, it is time to start the production phase of your video project. You will create the video footage and record any needed audio here.

Depending on the type of video you are producing, the production phase can be a simple process or more complex. For example, suppose you are creating a social media video. In that case, you may only need one person operating the camera, while if you are making a complex commercial, you may need a larger production team and more equipment.

During this phase, you will want to know the lighting, sound, and camera angles necessary to capture quality footage.

Another important thing to remember during this stage is to ensure that everyone stays on track with the plan created in the pre-production stage. This will help make sure that the final product meets your expectations.

This should be relatively straightforward if you have planned and organized your production. Once the footage has been captured, it is time to move on to the post-production phase, where all elements will be edited together and finalized.

Post Production

Post-production refers to editing and refining a video after the principal photography or filming has been completed. It is a crucial filmmaking phase involving various activities, including editing, sound design, visual effects, color correction, and other technical enhancements.

The post-production process starts with a rough cut of the footage the editor creates.

The rough cut is a preliminary version of the final video, where the editor selects the best takes and arranges them in a logical sequence. Once the rough cut is complete, the editor and director refine the final cut. This involves fine-tuning the pacing, adjusting the timing of shots, and adding sound effects or music.

Sound design is another critical aspect of post-production.

This involves creating or selecting the sound effects and music accompanying the video. It includes dialogue editing, sound effects editing, and mixing, which are necessary to create a compelling audio experience for the viewer.

Visual effects (VFX) are also an essential part of post-production.

VFX includes adding computer-generated imagery (CGI) to enhance the video’s visual appeal. It can be used to create special effects, such as explosions, fire, or other visual elements that are challenging or impossible to film in real life.

Color correction is another important part of post-production.

This involves adjusting the color and tone of the footage to create a consistent look and feel. It can also create a particular mood or atmosphere for the video.

The post-production phase is a time-consuming and complex process. However, creating a polished and professional final product is necessary for audiences to enjoy.


Equipment is an essential aspect of video production. Having the right equipment can make a significant difference in the quality of your video. Here are some equipment basics to consider:


The camera is the primary tool used to capture video footage. Several types of cameras are available, from professional-level cameras to smartphones. When selecting a camera, consider the image quality, resolution, frame rate, and ability to handle low-light situations. Professional-level cameras like DSLRs, mirrorless, and cinema cameras offer more advanced features, better image quality, and more control over settings.


Good audio quality is essential for a professional-looking video. The type of microphone you choose depends on the shooting environment and the audio quality you want to achieve. The camera’s built-in microphone may not always provide the best audio quality, so an external microphone is recommended. Several types of microphones are available, including a shotgun, lavaliere (lapel), and condenser microphones.

Lighting equipment

Lighting plays a crucial role in the quality of your video. Proper lighting can enhance the video’s visual appeal and create a particular mood. It’s essential to consider the type of lighting needed for the shoot and to have enough lighting to cover the subject adequately. Lighting equipment includes studio lights, softboxes, and reflectors.

Editing software

After capturing the footage, the next step is to edit the video. Video editing software allows you to trim and arrange the footage, add transitions and effects, and adjust color and audio levels. Some popular video editing software includes Adobe Premiere Pro, Final Cut Pro, and Avid Media Composer.

Filmora is a video editor with powerful AI copilot functions, which mainly include the following AI copilot functions:

  • Streamlines your editing process by getting real-time guidance.
  • Prevents errors by detecting conflicting parameters and providing error messages.
  • Optimizes your workflow with valuable AI insights and support.

Wrapping Up

The knowledge of video production and the steps involved is essential for creating engaging content. However, creating high-quality videos takes skill and expertise, so it’s important to understand the basics. Whether you’re producing a short or a documentary, understanding the fundamentals of video production will help you achieve success and create videos that stand out and meet your goals.

I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.