Search Engine Optimization is one of the most necessary things for the websites of today’s era. There are two parts in the SEO process – On-Page SEO and Off-Page SEO and both are equally important to rank a website on the topmost positions of search engine result pages. But today we will be discussing the On-Page SEO Checklist for 2018-19 only. Because perfect on-page SEO is the first thing you need to perform for indexing your website on the correct targeted keywords!
On-page SEO is the process or we can say it is the technique of optimizing an individual web page in order to make it relevant according to the search query and search intent of the user,. Now, you must be thinking that the On-Page SEO is similar to that of On-Site Optimization. No, it is not. On-site optimization refers to complete website optimization like the task done to optimize the complete website. For example, the installation of SSL. Whereas, in On-Page Optimization, a single webpage is focused and optimized accordingly.
The On-Page SEO Factors Checklist for 2018-19 includes:
#1. Include Your Keyword In Your URL
Including the keyword in the URL of the page or post will help google understand what your page is all about. The above image shows that URL, carrying “How to increase blog traffic”. So, with the URL itself, we get the complete idea that this content is completely focused on increasing the blog traffic. Keyword keyword-friendly URL is the first checkpoint of a successful on-page SEO checklist.
#2. Use Short URLs
Always try to keep your URLs as short as possible. The use of long URLs affects the structure of URLs. The shorter the URL of the page, the better they rank in Google. According to a recently conducted analysis of 1 million Google search results, the pages with short URLs rank better in Google.
#3. Keyword Research
Keyword Research is an important factor in order to rank in Google. Understand your target audience and then do the keyword research. The user types the search query in the search engine and finds the optimal result by typing the keyword. It is recommended to target and rank on the long tail keywords as they will bring specific users to you. The conversion rate of long-tail keywords is also high compared to that of short-tail keywords. Some of the suggested tools for keyword research are Google Adwords Keyword Planner Tool, Longtail Pro, KW Finder, SEMRush, and Ahrefs.
#4. Start your Title with the Keyword
The use of the targeted keyword in the title tag is an old technique to rank in Google. For better results, always put your targeted keyword in the front of your title tag. The recommended length of the title tag is 50-60 characters.
#5. Embed Title Tag Modifiers
Always try to use the Title Tag Modifiers. Title Tag Modifiers are the words and phrases which you should add to the title tag. This practice will help you rank for the lots of long tail queries and will also increase the Click-through rate!
#6. Use Your Keyword Once In The First 150 Words
Google always pays more attention to the first 150 words of your page. So, make use of your targeted keyword once in the first 150 words. Never overuse the keywords.
#7. Use Your Keyword in H1, H2 or H3 Tags
This tip doesn’t have that much effect on SEO but every bit is helpful when it comes to rank in Google. Always try to wrap the targeting keywords in the H1, H2, and H3 Tags.
#8. Use Synonyms and LSI Keywords
There was a time when Keyword Stuffing was done to rank on Google. The scenario has changed now, and Google is way smarter now. So, instead of focusing and using the same keyword a number of times, go with the synonyms and LSI Keywords of that targeted keyword. LSI Keywords are those keywords that go along with your targeted keyword. One can use LSIGraph.com to get the LSI Keyword Family.
#9. Use External Links
Links always inform the relevancy of the article. So, always try to link your content with 5-7 authoritative websites. This practice will make your content much more trustworthy and well-referenced. External links are an important checkpoint of On page SEO checklist.
#10. Use Internal Links
The linking between the content of the same website is known as internal linking. All try to link the new piece of content with 2-5 previously published content on your website.
#11. Meta Description
Meta Description is one of the most important SEO ranking factors. Make use of the keyword in the meta description to make it more effective and relevant. The recommended meta description length is 150-160 characters. Never do keyword stuffing in Meta Description.
#12. Detailed Content
The longer the length of content, the higher the relevancy of content, the better the chance to rank in search results. The long form of content also helps in getting more internal and external links to the content. The recommended length of a blog post is 1800-2000 words.
#13. Optimize the Images
The Image Search Engine doesn’t recognize the image. So, it is very important to optimize the images. All images should contain the ALT Text as it helps the search engine understand what the image is all about. Use the keywords in the ALT Text. Also, give a proper title and caption to the image. The use of a lightweight image is suggested for faster loading.
#14. Improve the User Experience
Improving the user experience helps you retain the user on your website for a longer period of time. Your site you be easy to navigate. All the pages of the website should be responsive and user-friendly. Site Speed is again an important factor in User Experience. The faster page loading helps in improving the SEO of the website. Page Load speed of 3 seconds or less is best with the SEO perspective.
#15. Social Sharing Buttons
The social sharing buttons should be prominently shown on the webpage, especially on the informational page. The informational pages are more likely to be shared if the reader or user finds it useful.
This is the On-Page SEO Checklist for 2018-2019 which you can apply to improve the on-page health of your blog. If you have any queries, leave a comment, we would love to answer you. Thanks for reading.