Do you know about Hootsuite and its’ features? This is a question you must be asked in your next interview.
A strong social media presence can impact more business and can get more visitors and customers. To make customers or audience you should post and engage with the comments. This process can be time-consuming. Hence, to manage your company’s social media Hootsuite is introduced.
Which of the following is not a feature of Hootsuite?
Choose the right answer.
- The ability to fully automate your social media marketing activities
- The ability to monitor conversations and engage with your audience across multiple social networks
- Geo-locating conversations and geo-targeting messages
- The ability to schedule and publish messages to multiple accounts at once
So the answer to the question is the ability to fully automate your social media marketing activities.
What is Hootsuite?
It is a widely popular social media management tool that enables streamline management of social media accounts in one place. It is getting most popularity for two main reasons.
- It is a feature-rich tool
- Highly easy to use.
A social media analyst can easily manage accounts from this tool and schedule placement, curate content, and manage a team. Reporting is also very easy with this tool.
What are the Amazing Core Features of Hootsuite?
There are many features of the Hootsuite management tool.
Schedule Post
You can schedule a post and for this you will have to choose the network/account on which you want to post. You can create the post by adding images and captions. It gives you the facility to either upload an image from your collection or use one from the media library of Hootsuite. Also, you will get a preview of how the post will look on social media. Next, you can even select the exact date and time to publish with an easy to use “schedule for later feature”.
Easy Content Formation
With its vast library of content suggestions, RSS feeds and given ability to monitor keywords as well as hashtags, you can simply discover and share relevant content which is helpful in keeping the audience engaged and informed. Moreover, its built-in artificial intelligence writing assistant helps in forming compelling social content.
Seamless Collaboration and easy Team Management
With this feature, team members can simply and easily work together, allot tasks, measure progress, making sure everyone is on the same wavelength. Hence, the team can create, schedule posts and can even monitor comments and mentions in a simplified way.
Analytics and Reporting
In order to make data-driven decisions, knowing the performance of your social media work is crucial. So, with Hootsuite’s comprehensive analytics and reporting suite, you will get valuable insights into key metrics, which includes reach, which type of content is getting popular among the audience and increase in followers.
So, now you know that connecting your social media accounts to Hootsuite allows you to manage them all in one place. It not only paves the way for easier but also faster ways to share and schedule content to all your social media accounts, work with a team and talk to your audience.
Conclusion
Hootsuite doesn’t perform automatic publishing tasks. However, many users are not aware of the fact that to create automation, you need to set it up. But, it is important to consider that Hootsuite is compatible and complementary to most of the goals of social networks and their users.
