This Is How to Calculate Instagram Engagement Rate


Did you know that, according to studies, one in three people across the globe use social media? If you’re someone who leverages Instagram to promote your business, that’s a ton of potential leads! However, it’s not enough just to have an IG account. 

You need a high engagement rate to make the most out of it. Unfortunately, figuring out your Instagram engagement rate is a bit tricky. 

In this post, we’ll show you how to calculate Instagram engagement rate, and also provide some tips for improving it. So, whether you’re just starting out on Instagram or you’ve had an account for a while, keep reading!

How to Calculate Instagram Engagement Rate

Instagram engagement rate is a measure of how often users interact with your content. Likes, comments, and shares are all counted as interactions. The formula for calculating the engagement rate is simple: take the number of interactions and divide it by the number of followers you have.

For example, let’s say you have 100 followers and your last 10 posts have received a total of 400 interactions. Your engagement rate would be 100 (400/4).

If you want to calculate your average engagement rate, simply take the total number of interactions for all your posts and divide it by the total number of followers you have.

Instagram engagement rates vary depending on the number of followers you have. The average engagement rate for users with 1,000-10,000 followers is 3.31%. For users with 10,000-100,000 followers, the average engagement rate drops to 2.78%. And for users with more than 100,000 followers, the average engagement rate is just 1.66%.

How to Increase Engagement on Instagram

Now that you know how to calculate your Instagram engagement rate, you may be wondering how you can increase it. Well, here are a few options:

Use Hashtags

Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your content is more likely to show up in users’ feeds. For instance, if you’re a fitness brand, you could use hashtags like #healthylifestyle or #fitfam.

Use Instagram Stories

Stories are ephemeral content that disappears after 24 hours. Because they’re temporary, users are more likely to interact with them. Plus, they’re a fun way to give your followers a behind-the-scenes look at your brand.

Go Live

Going live on Instagram is another great way to increase engagement on Instagram. When you go live, your followers will get a notification and be more likely to tune in.

Engage with Other Users

Also, don’t forget to engage with other users on Instagram. Like and comment on their posts, and follow users who share similar interests. By engaging with others, you’ll not only increase your engagement rate, but you’ll also build relationships with other users.

Oh, and here’s another tip. You can also get free Instagram likes for your account on the highlighted link.

Make Interesting Content

All of your reels, posts, and live videos will be for naught if you don’t have interesting content. If you want people to interact with your posts, you need to give them something worth interacting with.

Make sure that your photos are high-quality and that your videos are interesting and informative. And if you’re using Instagram Stories, use creative graphics and engaging filters.

Partner With IG Influencers

Another great way to increase engagement on Instagram is to partner with IG influencers. When you team up with an influencer, their followers will see your content and be more likely to engage with it.

Just make sure that you choose an influencer who is a good fit for your brand. For instance, if you sell makeup, you would want to partner with a beauty influencer.

The Benefits of Instagram Marketing

Now that you know how to calculate Instagram engagement rate, you should know why IG marketing is a big deal. Here are the benefits of IG marketing:

Helps You Reach a Larger Audience

With over 1 billion monthly active users, Instagram is a great platform for reaching a large audience. With features like hashtags and Stories, you can easily connect with users who are interested in your content.

Everyone is on social media, therefore, social media marketing is one of the most effective ways to reach your target audience.

Builds Brand Awareness and Recognition

Instagram is a visual platform, which makes it a great place to showcase your brand. By sharing high-quality images and videos, you can increase brand awareness and recognition.

Plus, you can use Instagram Stories to give your followers a behind-the-scenes look at your brand. This will help you build trust and credibility with your audience.

Generates Leads and Sales

While Instagram is a great platform for building brand awareness, it can also be used to generate leads and sales. By sharing coupon codes, running contests, and using shoppable posts, you can drive traffic to your website and increase sales.

Improves Search Engine Rankings

In addition to generating leads and sales, Instagram can also improve your website’s search engine rankings. When you share links to your website on Instagram, you’re more likely to rank higher in Google search results.

This is because social media signals are one of the factors that Google takes into account when determining search rankings.

Makes You More Personable

People like doing business with brands that they know, like, and trust. And by sharing behind-the-scenes content on Instagram, you can make your brand more personable and relatable.

This will help you build deeper relationships with your audience, which can lead to improved sales and customer loyalty.

What Is My Instagram Engagement Rate?

We hope this article helped you to learn more about how to calculate Instagram engagement rates. It’s a smart way to measure your success on the platform. And by following the tips above, you can increase your engagement rate and reach a larger audience.

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I am a young digital marketer and a blog analyst, Author from Uttarakhand, India. I have been into blogging since 2013 and helping businesses with their SEO requirements. I have 12 years of experience; during the journey, I have worked on many websites and made good friends. I research and share my knowledge with everyone to help them succeed as solopreneurs, businessmen, and entrepreneurs. You can also find me on LinkedIn and see my entire journey.