When you’re running a business, it’s impossible to succeed if you’re brand is unrecognizable to your target demographic. For this reason, you must do everything you can to spread and boost your brand. Otherwise, you’ll fail to gain the edge over your competition which is key to success in today’s tough economic landscape.
Thankfully, promotional marketing products that provide free gifts to consumers can help any business achieve a new height in its brand recognition efforts. For those who don’t know, promotional marketing campaigns involve companies giving out gifts to their customers, with the hope that it will not only boost customer loyalty but that it will help their brand become more widespread.
You can get promotional marketing campaign gifts in bulk for dirt-cheap prices. The amount of value you get from this strategy makes it one of the most cost-effective ways of marketing your brand in 2023. If you’re looking to create a marketing campaign that will cost you very little, and help you grow your brand simultaneously, there are no options out there that can beat promotional marketing campaigns.
Finding the Right Promo Product for Your Campaign
To succeed in your promotional marketing efforts, you’ll need to first find a gift that will provide tons of value to your target consumer base. For example, if you run a home improvement store, handing out free tape measures, safety glasses, and multi-tools would be an excellent strategy. The more specific and tailor-fit your gift choice is, the more effectively you’ll charm and inspire customers to boost your brand.
If you’re looking to spread your brand more widely in the public eye, you should go for wearable or accessory-like gifts. If you make these attractive enough to wear, people will become “walking billboards” for free. The amount of new eyes that will behold your brand is insane, and this visibility will significantly boost the legitimacy of your brand in the public eye. Try to make your wearable promo items designed in a way that gives some idea about the products and/or services your company provides as well, as this will help attract your target demographic more effectively.
The Immense Repeatability of Promo Marketing
One of the absolute best qualities of promotional marketing efforts is how repeatable they are. You can choose a season during the year to hand out promo gifts, and then repeat it the next year. After you find a gift that works effectively, you’ll want to stick with it to inspire more and more new customers. Building brand loyalty takes time, but it’s easier (and cheaper) than ever for brands that take the leap, and begin building quality, well-researched, and highly targeted promotional marketing campaigns. Adding some variety to your strategy can be useful as well. As with any marketing efforts, you’ll need to learn to read the room.
5 Excellent Promo Products for Any Company
To find the right promo gift for your company’s campaign, you’ll need to do some serious brainstorming. However, if you want to go with a classic, five promo products will work for any company’s next promotional marketing campaign:
1. Pens
Pens are timeless and useful items. Even in the digital age, people need pens to get through life. Since many people now find themselves frustrated by the lack of pens in their homes, a quality pen can make an excellent promotional gift. And they are simple to brand as well!
2. T-Shirts
If you want to achieve the “walking billboard” effect that we mentioned earlier, t-shirts are a go-to gift option. You can get wilder and more creative with the designs when comparing them to other wearable gift options, after all. Just make sure you take into account the sizes and fits of the shirts you order.
3. Water Bottles
If you help customers stay healthy and hydrated, they will become emotionally attached to your company. People love their water bottles and take them with them everywhere. This is a promo gift that can easily create the “walking billboard” effect as well.
4. Snack Packs
Who doesn’t love free food? Give your customers a tasty treat, and they will remember your kind efforts. Just make sure the snack you choose is well-tailored for the audience you’re trying to attract with your promotional marketing efforts.
5. Koozies
Koozies are perfect for companies that want to cultivate a fun, party-minded image. If you run a restaurant, bar, or liquor store, a koozie is the perfect promotional marketing gift. You’ll keep your customers’ brews cold and comfy, making them think of your brand in a positive light after a hard day’s work.
