Bening as a real estate agent are you looking for important web design tips? In this article, we have covered everything you should know.
If you’d like to attract clients while saving money, designing a website is one of the best things you can do. So where do you start?
Website design revolves around creating a theme and various pages for a website. If you don’t have experience, you won’t be able to launch a site or maintain it.
However, you can follow a variety of web design tips to ensure that you launch a high-quality site without any issues. Things like website builders provide all the tools you need, but you must still think about what you’ll incorporate into the site.
Do you know the importance of a great web design? No, you must read this.
Here are 7 website design tips for real estate agents!
1. Use a Unique Domain Name
One of the best website design tips you can follow is using a unique domain name. Your domain name is the address used for your site, so you should pick something that makes it stand out from other sites.
When choosing a domain name, think about how customers can identify it. If you include “real estate” in it, people will know that it’s for a real estate company, but you can also include your actual name in it. If your business name isn’t too long, you can make that the domain name.
2. Implement Simple Menus
Aside from having a unique domain name, you should also implement simple menus that help clients navigate the site. If clients access your site but don’t know how to reach a page for a service, they’ll be more likely to leave the site in seconds.
As a result, this will hurt your search engine optimization (SEO) because Google will think your site doesn’t provide anything valuable. However, implementing simple menus will keep clients on the site, boosting your engagement and SEO.
On your home page, don’t cram a ton of information that overwhelms visitors. Instead, you can put a few highlight properties to catch their attention. At the top, you should have several drop-down menus with clear labels.
3. Add Properties with Detailed Descriptions
Whenever you list a property on your real estate website, you should include detailed descriptions and photos of it. This will help visitors determine if a property suits them without wasting too much time. While they may leave your site quicker, they’ll be more satisfied with having a concrete answer before contacting you.
Your descriptions should be placed in an area that visitors will notice, such as the below photos of the property. In your descriptions, include room dimensions and mention things that are damaged. You should also talk about the things included in each room, even if you show them in photos.
4. Avoid Using Too Many Colors
Designing a website is a simple process, but one of the problems that many people run into is having a well-designed site with a poor color layout. While some colors can help your site stand out, using too many can make things painful to look at.
Instead, you should stick to a small palette of colors that aren’t hard on the eyes. Avoid using anything too bright, such as neon colors.
The colors that do stand out can be used to your advantage to attract visitors to a certain part of your site. For example, if your entire site is white and you have read menus, people will likely notice them.
5. Focus on Branding
A part of choosing your color scheme should be based on your branding. When real estate companies use certain colors, they include the same colors on their site.
Not only should you keep the colors the same, but you should also add logos to differentiate your site from others. Branding is all about making visitors aware of the company so they can remember the name.
6. Invest in Unmetered Website Space
Website space should never be overlooked when designing a site because it’s what you’ll rely on to upload content. Depending on the service you use for web hosting, you’ll have several plans to choose from that offer different storage amounts.
When it comes to real estate companies, it’s best to have unlimited website space so that you can upload as much as you want. This will prevent you from having to remove things like property images.
You can also find a multi-listing service that’ll help you avoid taking up too much space on your site. Check out CRMLS to get a better idea of what a multi-listing service can do for you.
7. Hire a Web Developer to Improve SEO
If you’d like to get the most out of website design, consider hiring a web developer to take care of everything for you. With a web developer, you can expect to get a high-quality website with a plethora of unique features to attract clients.
The main benefit of hiring one is that you can request specific things to be added to your site. Instead of using something like a website builder, which has limited themes, a web developer can design the site in any way you’d like. They’ll also maintain it to prevent bugs from making the site work incorrectly.
Start Using These Web Design Tips Today!
Now that you’ve read this article, what’s stopping you from building a site? Providing that you use all of these web design tips, you shouldn’t have a problem making a site that attracts clients without advertisements.
We encourage you to start by thinking about the type of content you’d like to add. From there, you can come up with color schemes and menus to mesh everything.
Check out our other articles to learn more about real estate companies and other topics!