There are many reasons why SEO is so important for a website. First, when you have an optimized website it has better rankings when someone searches in Google or Bing.
Second, it allows your business to be found by people who are searching for the products and services that you offer.
Thirdly, if your site isn’t being seen by anyone then there’s no way they will buy anything from you!
Search engine optimization is so important for a website because if you are not on the first page of search results, your traffic will decrease exponentially.
Google, Yahoo!, and Bing all have algorithms that determine what pages show up in the search results.
The more links to your site from other sites or social media platforms, the higher it will be ranked.
You can also create content that ranks well with keywords related to your industry or niche market. If you want better rankings for your small business website, contact us today!
SEO is an important factor when it comes to website success.
It has been stated that nearly 90% of people will never scroll past the first page of results on Google, so if your site isn’t ranking well then you are missing out on a ton of traffic.
What is SEO?
Do you know what is search engine optimization and why you should do it? If not, you must visit YIPI to get all of your answers. SEO is the art of optimizing your web pages (and other online assets) with several methods to help search engines better understand what your page is about, and therefore how it can be ranked higher in the organic search results.
This way, when a user searches for something that you have optimized for, they see your site as a “suggested result” on Google.
What are the Types of SEO?
- On-page SEO
- Off-page SEO
- Technical SEO
1. What is on-page SEO?
On-page SEO is the process of optimizing your website with several methods to help search engines better understand what your page is about, and therefore how it can be ranked higher in the organic search results.
This way, when a user searches for something that you have optimized for, then they see your site as a “suggested result”.
2. What is Off-page SEO?
Off-page SEO refers to all the activities that you do away from your websites, such as guest blogging or social bookmarking.
When done correctly, off-page SEO can help increase your search engine rankings because more people are linking to your content.
This is how people’s blog posts or website pages are able to rank in the organic results.
3. What is Technical SEO?
Technical SEO refers to all the sub-genres of on-page SEO that are not very visible to users looking at your site, but they help search engines crawl and index it better.
The technical aspects include things like proper HTML tags, correct meta descriptions, canonical URLs, sitemaps, etc.
These are the three general types of SEO, but there are even more sub-genres to each of these types.
Importance & Process of SEO
We have described below why SEO is so important for a website? Here is just a short brief for you.
Every day more than 30% of users on the internet use Google to search for things.
The importance of SEO is therefore very high because you do not want your site to be lost and invisible in the vastness and magnitude of the internet.
When there are so many options available to a user, they won’t go through the hassle of clicking on every result.
You need to put your best foot forward and be one of the “suggested results” that they see if you want your site to be found by users.
The process of SEO is then basically just following some sound principles that help search engines understand what your page is about so that they can present your site as a suggested result to searchers looking for stuff like the content on your web page.
Here’s Why SEO is So Important for a Website:
- Higher rankings mean more targeted visitors
- More conversions equal more revenue for you!
- SEO is an investment in the future of your website.
So, now you have the Idea of why SEO is so important for a website? Let’s get into the deep to know more about each point.
1- Higher Rankings Mean More Targeted Visitors
The first reason why SEO is so important for a website is that it will get more visitors who are interested in the topic of your site.
You can further break this down into two factors:
- You will get more visitors from your target demographic.
- Get higher-quality traffic.
Target Demographic:
When you optimize your site with search engines in mind, you will be able to get more visitors who are interested in your topic.
You can do this by targeting keywords that you know your target demographic is using, and optimizing them throughout your site.
For example, if you are trying to get visitors in California then you will want to use key phrases like “Los Angeles SEO” or “Beverly Hills SEO.”
You can find keywords that your target demographic is probably using by doing some research on Google Trends.
Quality of Traffic:
Search engine optimization will also get you more high-quality traffic than standard SEO practices, and the reason for this is that people are using Google to search for things they are interested in, versus just fulfilling their basic needs.
They do not just want to find the lowest price, they want to find the highest quality product at a reasonable price.
Optimizing your site for search engines will get you more of this high-quality traffic, which will result in more conversions.
2- More Conversions Equals More Revenue For You!
Search engine optimization not only means getting more visitors to your site, but it also means that you will get more conversions.
A “conversion” is a term for someone who completes what you want them to do on your site.
For example, if you run an eCommerce site then a conversion might be someone adding your product to their shopping cart or someone filling out a contact form.
You can track conversions by using Google Analytics and setting up goals within the tool.
Every business and every site is different so you will need to do some research on your own to figure out what you want your conversions to be, but you will get the most conversions when you are optimizing your site for search engines because people will be coming to your site with a specific need.
For example, when someone is trying to buy a new pair of Nike shoes they might search for “Nike Shoes Los Angeles,” and when they come across your site they will be more likely to make a purchase from you because you are relevant to their need.
3- SEO is an Investment in The Future of Your Website
Search engine optimization is an investment in the future of your site.
When you optimize your site for search engines, people are going to be able to find it easier and you are going to have more visitors.
This means that your site will continue growing, which is the opposite of what happens when you do not optimize for search engines.
Investing time and money into SEO now will allow your site to continue growing for years to come.
In conclusion, SEO is so important for a website because you will get more visitors, higher quality traffic, AND more conversions when you are optimizing your site for search engines.
More conversions mean more revenue, and that is why SEO is an investment in the future of your website.
But do you know there is something that can’t be tracked? That is – What Data is Google Analytics Goals Unable to Track? But don’t worry, we have made the answer to that query as well.
Final Note
I hope this article on why SEO is so important for a website was helpful! If you still have any questions, feel free to leave a comment below or you can consult with the top SEO services provider. Thanks for reading!
