Email marketing continues to be one of the most efficient marketing channels for brands and online businesses. With an email marketing strategy, you will be able to communicate directly with the customers or audience members most committed to your brand.
To take full advantage of this channel, it is important that you expand your mailing list by continually adding new email addresses of customers who have opted in to receive your marketing communications.
This maximizes your possible reach, as well as the ability to drive traffic and generate actions (such as sales or event RSVP) on the website. It is also a good way to publicize your brand and grow your community.
You can use one of the online mailing list services available to get you off the ground or you can start from scratch on your own. However, it is always better to use expert service.
After creating your first mailing list, it’s time to add your contacts. You can add them manually or import a contact list. To use an existing contact list, simply import a .csv file with the list of people who have already signed up to receive your marketing communications. You can also create a new mailing list with these existing contacts.
Adding Newsletter Block
Once your mailing lists are built, it’s time to implement tactics on your site to keep getting new subscribers. One of the best ways to grow your mailing list is to add a newsletter block to your site. The newsletter block gives visitors the option to subscribe to your marketing communications via email. You can place this block anywhere on the site. However, it is usually placed in the footer. You can also add pop-ups with customizable promotions that appear when visitors come to your site and encourage them to sign up for your newsletter.
A good mailing list with its corresponding newsletter is much more than a tool to generate sales. What’s more, in the personal experience of online business owners, the best way to earn money with a good mailing list is to put the goal of making money in the background and focus on your subscribers and their needs; providing them with valuable content and good products. The money will follow.