Capability Statement Tips to Help You Win More Business


If you’re looking to secure new clients and ongoing business, a good capability statement is key. It’s essentially your business’s resume with the purpose of convincing other potential customers to work with your business.

With a well-written capability statement, you’ll be able to market not just your experience, but also your services and competence. When it comes to writing a capability statement, however, it can be overwhelming, especially if you’re not sure where to start.

If you’re looking to win more business, here are some capability statement tips to help you get started.

What is a Capability Statement?

So, what exactly is a capability statement? It’s essentially a business document that highlights your achievements, skills, qualifications, and the services that your business currently provides.

The main purpose of a capability statement is to introduce your business to potential customers, clients, partners, and more. The document is meant to provide an overview of why their business should be working with you.

How long should your Capability Statement be?

When it comes to how long your Capability Statement should be, it’s really dependent on your industry requirements and the amount of information you wish to add. While some businesses prefer to keep it short and simple, others prefer to include more information.

In Australia in particular, most companies have a multi-page capability statement that can be anywhere from two pages to almost 10 pages long.

Tips for a Fantastic Capability Statement

It’s crucial to understand that there’s no such thing as a standard capability statement as it should be catered to your business. While it might be tempting to copy and paste someone else’s Capability Statement, that’s not a good idea as you would be breaching copyright laws.

Here’s some information that you should include in your Capability Statement:

  • Before writing your Capability Statement, you should understand who your target audience is and what type of information they would like to understand
  • The primary factors when it comes to their buying decision
  • What your company’s unique selling point is and what sets you apart from your competitors
  • Your company’s core competencies
  • Performance track record
  • Business overview and qualifications
  • Case studies to support the above
  • General information such as your business name, logo, address, phone number, etc.
  • Charts/graphs or even infographics to support where relevant
  • A list of your major clients and testimonials from them if possible

Make sure that you’ve also properly proofread your Capability Statement before sending it out as the last thing you’d want is spelling and grammatical errors!

A good starting point

The above should provide you with a good starting point when it comes to creating a Capability Statement for your business. Make sure that your document looks professional, and if need be you can always have an expert assist you with your statement.

With a proper Capability Statement, you’ll be showcasing what your company has to offer and you’ll definitely be on your way to winning more business.