Do you usually get a click-through email in your inbox? There are lots more email accounts than social media accounts. You might not be on social media but there is no one who does not have an email id. According to several reports, email is known to have the highest ROI over any other marketing channel. You can definitely use email marketing if you want to increase your revenue. But are you confused about where to start?
Here’s A Step By Step Guide on How You Can Achieve All Your Business Goals By Using Email Marketing
Review Your Goals :
As per a reputed SEO company Tangensys, you need to be sure about your goals. You need to understand your goals which will form the base of your campaigns and will help you to formulate the content of the email. The goals that you set for your email marketing strategy, should coincide with the marketing goals of your company. It will make sure that you can reach out to your target audience and build your trust with them. For example, Buzzfeed earns through advertisements and this requires high traffic. Thus, they send links to their website in emails in order to create more traffic.
Building Email List :
After setting the goals, you need to create an email list that is based on them. This will definitely help you to get ahead with the campaigns. There are several ways to create one:
List Of Contacts That You Know :
If you want to maintain a strong bond with your existing customers, you need to import all the known contacts into your email marketing list. There are two methods to do it. The first one is a laborious process as you have to manually put in the details. The second method is to sync the email marketing tool with the area where you keep your customer data. Before you add people to your list, you need to make sure that you have the right to email them.
Add New Contacts :
If you are planning to build your customer base from scratch, then it can be a laborious process. There is a formula that you can follow in order to achieve success. In order to add more contacts, you need to provide your customers with incentives along with simple subscribing options. Your incentive should be good enough for people to subscribe to your company. Incentives can include compelling content, discounts on the first order, or free shipping. There are several methods by which you can offer a subscribing option. One of them is a header that is present at the top of the website where the customer can put in their emails. The other one is the slider which is present at the below of the screen and encourages a lot of people to subscribe by feeding in their email.
Sending Different Kinds Of Campaigns :
There are different campaigns when it comes to email marketing? You can select one campaign on the basis of the goals that you select. Some of these campaigns are:
It is one of the generally distributed campaigns. Usually, newsletters deal with only one particular topic. The content in the campaign is regarding a particular issue and it is sent to your contacts monthly. If you want to maintain a good relationship with your existing customers, you can definitely use the newsletter.
Marketing Offer Email :
This kind of campaign is sent by using a goal which is about driving direct responses. There are two distinct forms of it. While the first form deals with the campaign that deals with new stock which encourages people to buy your products, the second form deals with providing discounts on existing items or services. Usually, these campaigns contain a direct call for action button on their campaign. The main goal is to increase sales and the action button helps your customers make an instant purchase.
This kind of campaign is used when you need to announce a new service or product to your customers. It is used to make your customers alert. You will be able to engage in an active relationship with your subscribers. While the main motto is to make people aware of the new products and services, you can even add an option that drives the traffic towards your website.
Event Invitation :
This type of campaign helps you to your customers to your event easily. Gone are the days when you had to do these things manually as event invitations are faster as well as smart looking.
Build Your First Campaign :
Your first campaign is a pretty important email marketing step in your life. If you are using a good email marketing app, you will be able to use effective methods such as the email drag and drop option to create your campaign. You need to know the fundamentals in order to create your campaign. According to research, the attention span of a normal adult is around 8 seconds. So, you need to create content that catches the eye of your customer easily. Your customer will not read your whole campaign and just scan through it. An inverted pyramid model can be used to solve this purpose. It has a distinct headline along with the important points in bullets with amazing visuals. You can even add a call of action button to it. This will ensure that your campaign is read by the readers. 41 % of your customers use mobile phones to open your campaign. Thus, you need to make it as easy for them to open your campaign.
Evaluate Your Performance :
You can evaluate your email marketing strategy and check your progress. Shares, open rate, unsubscribe rate are some of the ways you can check your performance.
Now that you can have an idea about how to use email marketing to increase sales, what are you waiting for? You need to follow these five steps in order to build your customer base slowly.