Some of you ask me to examine their content optimizations and their site following the use of the SEO Quantum semantic tool. I have compiled in this article errors related to the good practices of SEO that harms the visibility of your SEO content. Above all, take the time to check these few tips, they can improve the positioning of your pages.
Natural referencing errors … I’ve done a few since I started. We all did it. For anyone who practices SEO, the list of SEO errors is important, rest assured. Unfortunately, even though these errors are widely known, they are still legion on most online businesses. SEO best practices can make your content, your page and your site even more visible. So how to avoid SEO mistakes?
The following are eight worst SEO mistakes that people, businesses continue to make in 2018 and what you can do to avoid them.
8 Worst SEO Mistakes and What you Can Do to Avoid Them.
Do not have a content strategy
What is your content strategy? What is it? If you can not answer this question right off the bat, the answer is that you do not have a content strategy and it’s also one of the biggest SEO mistakes.
You must have an active and responsive blog, indexed to targeted keywords and maximum visibility in which case your business or that of your customer will suffer.
The words are crucial to your communication.
One of the biggest SEO mistakes to make is to think that keywords do not matter. That is, write to write. Internet users and search engines still use keywords to appreciate the content of sites. How will they understand the purpose of your website if there are no words (keys) to say it?
Persons use keywords in their search inquiries to find what they see.
Using the right keywords is the best way to maintain brand consistency while driving traffic to you. Conversely, using the wrong keywords will only blur the leads of search engines and internet users.
If you do not know which keywords to use for your website or your client’s website, think about the nature of your site and what your company offers to those who are looking for you (refer again to your marketing strategy. content). Then use a tool like Google Keyword Planner or Yoder Insight to get ideas and monthly search volumetric.
Having original content on your site is always the best way to generate organic traffic for you. The best brands always offer fresh, original and relevant content.
You must have a “deep” content strategy to progress and maintain your SEO positions. Some of this content should contain at least 1,000 to 1,500 words to display some of the expertise for your readership and search engines.
T’s a good idea to have as many URLs as you need to make your site relevant. Of course, the problem with URLs is that they are by default a sequence of letters, numbers, and symbols. It’s really important for your visibility to optimize URLs.
Regarding SEO errors, this may seem slight, but when you leave a URL too long and with a sequence of symbols and numbers, it will not help your search engine positioning. If you take the URL and reduce concisely in words – key optimized, it will have a lot more sense for search engines. For the most technicians of us, you need to enable the URL Rewriting option on your website.
If you optimize all your URLs for each publication and page, search engines will have a much easier time exploring your site and discovering what you have to offer.
Ignore user experience (UX)
UX or User Experience is the cornerstone of SEO, one of the 2018 trends is the SXO for Search Experience Optimization. The user experience is explicit enough to succeed in SEO; your user must be able to access your site quickly and ergonomically, the more you retain it on the site, the better. How many times have you rifled for info and slow loading of the page have forced you to give up and search on another site?
Your users must have a positive experience, or they will go elsewhere. Google even said in one of these posts ” Focus on the user and everything else will follow.”
Ignore the mobile
Whether you work for B2B or B2C, you can bet that most users use a mobile device (smartphone or tablet) to access your website. When you ignore this crucial audience, you do it at your own risk. That’s why you need to understand the importance of responsive mobile websites, mobile sites, and native apps.
Once was the last time you wanted to look for information outside, and then you said, “I’m going to keep this information in mind, do all the other things I have to do, then go home and get home.” sit at my desktop PC to query about this info “?
If you’re like 100% of people with a smartphone or tablet, chances are you’ve never done it. The cause is that we want our info now. Google recently announced that its search algorithms are already indexing Mobile First.
Neglecting broken links
What is a broken link? This is a link that directs the user to a page not found. This is an SEO mistake to avoid because it can hurt your content. Your content is then badly mailed or worse not found. You would be surprised to learn the many sites that have broken links.
Of course, finding these broken links is another question entirely. The best way to know which of these links is broken is to perform a technical audit via a crawler. This audit will identify any broken links that redirect users to a page not found.
Once you know where your pages are, you should update these links to an existing page that is the target page you want.
Do not use Google Analytics and Google Search Console
Perhaps the most common SEO mistake that beginners continue to make is to believe that the rules do not apply to them.
Not using Google Analytics and Google’s other tools for webmasters will put you at a disadvantage.
Google Analytics is a great tool to keep an eye on engagement rates and keep them on the rise.
Here are the few indicators I watch on the various Google tools:
Google Analytics, Google’s statistics tool:
- The rate of rebound blog posts: maintain or increase its commitment rate is a guarantee of quality. The bounce rate correlates with the time spent.
- Time spent: the time spent on the different pages of the site
- The number of pages per visit
- Acquisition channels: make sure you maintain a good balance between each channel
Google Search Console will help you track your progress and help your website find its audience.
- Google crawler indexing errors
- The searched keywords: allows to see the searched keywords by the Internet users and to know if Google understood well about the site of your site (are the keywords related to your activity or that of your customer?
- Optimizations to perform: to be found you need to be in 1 st page of Google. Take the keyword report and exit pages positioned between the 10 and 15 the position to perform a semantic optimization.