Video marketing is becoming more popular today, and most professional marketers now prefer it to other forms of marketing. Video is now more popular than other content, given its high engagement rate. Video as a marketing tool is becoming more useful to marketers than ever.
YouTube has recorded a 20-30 percent increase in views over the last couple of years. The engagement rate is at an all-time high, with 56% of consumers preferring to watch more videos on social media every month.
These are some of the video marketing trends you should watch out for in 2022.
1. Use Social Media Video Advertising
Today, consumers are not just watching funny skits and influencers on social media platforms; they also follow some of their favorite brands. In 2022 advertising your video on social media will be a must-have.
Videos encourage users to follow brands on the site and discover new products. Most of your customers probably depend on social media for reviews on different products before they can make any purchase decisions. It means if you have a small organic audience, you can invest in social media video advertising.
You can use an online video editor to create videos using beautiful templates and animation. Professionally edited videos have the best chances of generating the maximum conversions from social advertising.
In the UK, at least one in every five small businesses is already making plans to increase spending on social media marketing. For most social media ads today, vertical video is becoming a major trend. However, it is also important that you offer horizontal and vertical capabilities to increase engagement for your target audience.
2. Leverage Sound Off Videos
In 2022, sound-off video is a trend to watch out for. Today, there are a lot of videos online that do not have sound. Social media platforms like TikTok are already playing short videos with no sound effects on them.
These videos still make a lot of sense to social media users. Businesses should not hesitate to use sound-off videos to promote their brand or business on social media platforms. A recent study shows that a least 85% of videos on Facebook are watched without sound. Most social media users report that they negatively react to videos that play loud sounds unexpectedly.
This means that if you want most people on social media to stick around and watch your videos for the longest time, you have to optimize them for silent viewing. In some cases, you can simply add a closed caption to keep your viewers engaged in the video. Most people are more likely to watch captioned videos longer.
3. Use Video Blogs
Brand storytelling is one of the most effective ways to connect with a new audience, develop a brand reputation, and get your audience engaged. If you want to tell more stories about your brand, video blogs give you a better platform and vehicle to do it.
Once you have a Vlog, your customers will view you as the voice behind the brand as you tell your stories on different topics and events. This way, you are helping your consumers better understand your brand.
You can create a Vlog on any topic of your choice, from parenting to sports and education. You will make your website a great place for customers to visit in pursuit of knowledge, and this gives you that chance to market your products and services to a large audience.
Blogging is here to stay for longer, which means you can use it to outperform and get more engagement for your website and business.
4. Use Live Streams
Live videos or live streams will continue to skyrocket in 2022. The reason is the COVID-19 pandemic halted in-person experiences and events. Live videos have emerged as one of the most effective ways for a business to connect with its customers more frequently.
The current outlook of stream video has changed completely. Today, everyone seems to prefer using live video. Live stream content has become a more useful element for influencers, music artists, companies, and most local brands.
Therefore, you can improve your brand visibility by simply including live streams in your marketing strategy.
5. Use Seo Optimized Videos
Videos are more likely to generate first-page ranking faster than most conventional SEO techniques. Today, Google puts video snippets next to 26% of search results. Users are more likely to click on videos that appear on snippets.
Therefore, if you are coming up with a marketing strategy, you should look forward to video marketing. Focus more on consistency, relevance, and backend optimization when creating videos. You want to optimize all your videos to rank on search engines.
If you want to optimize your videos for SEO, you should ensure all your videos stick to the goal you have in mind. Educate your audience about your brand and make your video more entertaining. Lastly, ensure you are more consistent with your videos to boost your rankings.