Miva represents a powerful all-in-one selling platform for e-commerce businesses of all sizes. But e-commerce isn’t a standalone function. Rather, think of it as a web of multiple technologies that allow it to thrive, some of which come from trust third-party providers that can help you take your business to the next level.
These 8 Miva integrations have been fully vetted and can help you scale your e-commerce business:
As one of the most widely used payment gateways in the digital landscape, PayPal does a lot more than collect money.
For starters, PayPal purchases can save you money on credit card transactions. With a transaction fee of $0.30 and 2.9% (it can be a low as 1.9% depending on your sales volume), PayPal offers a cost-effective alternative to a traditional payment gateway. Unlike many other gateways, PayPal charges no monthly fee and no set up fees. Also, you can set up recurring monthly fees for subscription services via PayPal.
Your buyers can benefit, too. PayPal is one of the most popular e-payment options available for a reason. They’re reputable and trusted, they offer buyer protections to ensure their account remains secure and only authorized purchases are made, and it’s a convenient way to pay.
Retargeting campaigns can be gold mines for e-commerce websites. Seeing your ad everywhere they travel on the internet can help to create top of mind awareness, build trust, and encourage them to return to your website to purchase.
AdRoll is a Miva integration that makes this entire process streamlined and scalable.
You can build your ROI and conversion rates by using this online retargeting service. Once integrated with your e-commerce store, AdRoll goes to work by collecting your audience’s browsing behaviors. If they leave your e-store without making a purchase, AdRoll will display relevant products via online advertisements on other websites they visit.
Retargeting statistics show that it’s one of the most effective forms of online marketing, with the average click-through rate clocking in at 0.7% —a far cry above traditional display ads that only see a 0.07% click through.
If you’re a Miva merchant, you can try AdRoll free for two weeks to see how it works and if it can make an impact in your bottom line.
One of the most popular email marketings services is also a proud Miva partner. MailChimp’s simplicity, cost-effectiveness, variety of features, and ease of use make it a clear choice for e-commerce stores to use in their email marketing strategies.
With MailChimp, you can design email newsletters, drip campaigns, and personalized offers to keep your sales funnel full. They do all the tracking for you so you can measure engagement, clicks, and conversions with ease. MailChimp connects with your social media accounts so you can cross-promote items and build engagement.
They’re continually rolling out new features, like their recent foray into landing pages, to help e-commerce stores save time and money by offering simple yet powerful marketing tools. Things like A/B testing, segmentation, and ROI tracking can all be done within the platform.
Most importantly, they make easy work of managing an email list. Users can easily subscribe or opt out of emails. They handle all the compliance stuff to keep you legal and SPAM-free.
MailChimp accounts are free, but upgraded versions and some features will cost a little. Consider opening a free account and playing around with its tools and features first, then upgrade and pay when you’re ready to take your email marketing to the next level.
If you’re invested in both the digital and brick and mortar retail world, Square is likely to end up on your shortlist of payment gateways. This burgeoning player in the payment game makes it easy to accept payments online and in person, with funds usually deposited in one or two days.
Square collects data and delivers it in real time so you can create detailed reports and make informed decisions for your business. They’re also heavily committed to security and combatting fraud, so you and your customers can get peace of mind when using Square for payments.
One of the biggest challenges for e-commerce merchants is keeping abreast with ever-evolving sales tax details. This amount varies by state, and there are some instances where tax isn’t collected at all (e.g. back to school tax-free shopping).
Avalara is a web-based tax solution that helps you navigate the complexities of the sales tax world to keep you compliant and profitable. Keeping up with changes in sales tax can be time- and resource-draining, and you want to make sure you’re doing it right.
Avalara provides a seamless integration with Miva so you don’t need to manually maintain sales tax data. They do all the heavy lifting for you, so you can spend less time worrying about taxes and feel confident you’re collecting the right amount for every customer.
User reviews are highly trusted sources, so why not display them next to your products to help tip the scales in your favor? Power Reviews allows buyers to read reviews about products they’re currently exploring to make informed buying decisions. Collecting reviews can also give you a leg up in the SEO department.
Cross-selling is powerful in the e-commerce world, and your store can harness its strengths using Strands Recommender. This integration automates personalized product recommendations to help you improve your on-site and email marketing. This add-on is an easy way to boost your shopping cart average with little to no involvement from you. You can use Strands Recommender on a month to month basis, or pay for a full year and enjoy a 30% discount.
Miva Integrations Help You Take Care of Business
Miva has many more integrations to help you run your business and be as profitable as possible. Their platform is a workhorse already, but these extra boosts are perfect for businesses who want a little flexibility without much coding or guesswork.
For more ways to build a winning e-commerce infrastructure, explore the Top Most Blog.