Designing a high-quality landing page requires more than just slapping together a few images and some text.
Your landing page is the first chance you have to make a good impression on your potential customers. A well-designed and user-friendly landing page can mean the difference between a conversion being generated and a user instantly leaving the site.
Companies can seek the help of an experienced PPC agency to produce the best possible landing page and here are some best practices to follow to help create a landing page that converts:
1. Make sure your landing page is fast and mobile-friendly
If your page takes over 3 seconds to load, you’re likely losing potential customers. A slow page is a sign of a poorly designed website, and users will leave before they even see what you are trying to provide.
To ensure your landing page loads quickly, compress your images and remove any unnecessary elements. You should also test your page on different devices to make sure it looks good and functions properly on mobile.
A mobile-friendly landing page will be easy to read and navigate on a small screen. The buttons and links should be large enough to tap with a finger, and the entire page should fit on the screen without the need to scroll or zoom.
2. Use strong visuals to grab attention
Make sure your visuals are placed strategically to guide the user’s eye toward the most important elements on the page. The goal is to make it easy for visitors to find what they’re looking for.
Your visuals should be eye-catching and relevant to what your company is trying to provide. The images you use should be of high quality and add value to the user’s experience.
Videos are a great way to grab attention and explain your products or services in an engaging way. A short, well-produced video on your landing page can increase conversion rates by up to 80%.
A product demo or explainer video is a good choice for many businesses, as it gives potential customers a quick way to learn about what your company is offering without having to read through a lot of text.
3. Keep the form fields short and simple
The fewer form fields you have, the more likely people are to complete your form. Ideally, you should only ask for the information you absolutely need, such as name, email, and phone number.
If you’re selling a product or service, you may also need to collect shipping information. Here, it’s best to break up the form into multiple steps so that users don’t feel overwhelmed by the amount of information they have to provide all at once.
If you’re asking customers to create an account, consider using a social login option such as Facebook or Google. This will allow users to log in with their existing account, which is usually faster and easier than creating a new one. You can also try Google form alternatives.
4. Use clear and concise text
Users have a brief attention span when they are browsing the web. You want to make sure that users understand what you are offering as quickly as possible, and using long blocks of text will only confuse them.
Stick to short, easy-to-read sentences and bullet points , and make sure that your call to action is prominently displayed on the page.
5. CTA above the fold
Users should be able to see your CTA as soon as they land on your page, and it should be placed “above the fold” so that they don’t have to scroll down to find it. Use strong visuals and persuasive language to encourage users to take the desired action.
The color of the button should contrast with the rest of the page, and it should be large enough to tap on a mobile device. The text on the button should be clear and concise, and it should explain what will happen when the user clicks and encourages them to take action.
6. Use consistent branding throughout the page
Your landing page should be consistent with your website and other marketing materials in terms of design, tone, and messaging. This will help create a cohesive user experience and build trust with potential customers.
Make sure that your logo is prominently displayed on the page, and use the same color scheme and fonts that you use on your website. If you have any other marketing materials, such as a brochure or email newsletter, make sure that the design of your landing page complements them.
Your landing page quality and UX are reflections of your brand. By understanding how your potential customers think and what they are looking for on a landing page, you can create a design that is more likely to result in conversions.