Online Marketing Strategies and Tools

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Just because you’re starting a small business doesn’t mean that you’ll have to settle for a small marketing campaign. Thanks to the diverse network of the Internet, there are many online marketing tools to choose from. For small businesses, using the Internet to advertise can establish them as major players in the industry. With some hard work, a good eye for useful web tools, and a sound online marketing strategy, even small businesses can create big waves on the web. Use these tips to plan out your campaign strategy and ensure a strong Internet presence.

Free Advertising

Free AdvertisingYou’ve heard the phrase “you get what you pay for,” but this couldn’t be more wrong when it comes to online marketing. There are actually many online marketing strategies that are completely free for businesses. If you’re willing to do your homework and put in the hours, you can locate your target audience, participate in the ongoing conversation in your network, and steer customers your way without breaking the bank.

Stay Update with Industry Developments

Stay Update with Industry DevelopmentsGoogle Alerts is the best online marketing tool for keeping your ear to the ground about industry trends. With this free web tool, you can get a catalog of keyword and brand name mentions across all social media platforms. This way you can see exactly what the crowd is saying about your brand, competitors’ brands, or even find general keyword mentions relevant to your industry. Knowing what people are talking about in your field is an excellent way to keep your finger on the pulse of recent industry developments.

All Your Social Media in One Place

Hootsuite is one of many free online marketing tools that allow you to synchronize all your social media efforts. With a clear, simple interface, you can scroll between all your different media accounts effortlessly. You can reply or respond to messages or tweets directly from Hootsuite, and even send out a post simultaneously onto different media outlets. This greatly simplifies the task of managing social media. Rather than having to log in and out of each media site individually, you can conduct all your social media marketing from one place.

Learn the Ropes of SEO

Search Engine Optimization (SEO) is the life-blood of online marketing strategy. It’s key for you to identify the popular keywords in your industry and use those keywords effectively to keep your website ranking well on Google, Yahoo, and Bing. Google Keyword Planner and Google Webmaster Tools are indispensable for locating and tracking website proficiency. You can observe which keyword searches brought users to your website and use this information to maximize your use of keywords on your pages. You can also find out where the majority of your traffic is coming from and whether that traffic comes from links on other websites or from cold-searches. Investing the time in mastering these analytics tools can really take your website to the next level.

Grasping all of these valuable online marketing tools can seem overwhelming at first, but the time and effort will pay off with bolstered and renewed web traffic. Keep in mind that, while these marketing tools are designed to be user-friendly, they still require a serious time investment.

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