A staggering 94% of the world’s population recognizes the Coca-Cola logo, showing how powerful branding can be. Your business may already have some promotional items, and using shirts in your marketing efforts can be a great way to expand your reach.
But how can you design attention-grabbing business shirts? If you create average-looking clothing, you could waste your marketing budget on shirts that no one notices.
While this is a worrying thought, you can avoid this scenario and create striking business shirts using some simple tips and tricks.
Let’s dive in and learn more.
Have a Clear Purpose
Before you design a shirt you should have a clear idea of what result you want to achieve. For example, are you promoting a new product range on your shirt, or do you want people to remember your company name and slogan?
When you know your goal, you can then add the relevant details to your shirt and remove anything that isn’t related to that specific aim.
Make a Fast Impression
An employee could walk past a potential customer who mightn’t have time to read a sentence printed on a shirt. However, if you include an image such as a logo on shirts, a client could recognize your brand and decide to buy from your store.
Try to use an image that tells people what your company does as soon as they see it to build brand awareness.
If you constantly switch the look of your company shirts people may be less likely to remember your branding. Therefore, when you design a t-shirt it’s important to be consistent by giving your clothing the same colors and slogan as your other marketing materials.
For example, your business shirts should look the same as your branded pens, brochures, and calendars. You can also look up retractable banner design tips to add an extra element to your advertising strategy.
This persistent messaging approach can help your company become well-known throughout your industry.
Choose the Right Size and Material
Your wearable branding shirts should fit your employees and be made of a suitable material for their working conditions. For example, you can choose a lighter material if your staff work in a hot climate, or a thicker shirt if it is cold in winter.
Not only will this make your employees more content in their work, but your shirts will also look better to clients.
Create Stunning Business Shirts to Promote Your Company
Designing terrific-looking business shirts can be an excellent way to boost your company’s brand awareness. To get the best results it’s a good idea to define the message you want to convey and to use the same logo and colors on all your shirts. Using images can quickly make an impression and ensuring your shirts are comfortable for your employees can keep your staff happy while they promote your brand.
If your shirts look amazing, you could even find customers asking if they could buy one for themselves.
While you’re thinking about your company’s shirt design, check out more of our helpful blog posts.