Gone are the days when desktops were preferred for web surfing. Now, mobile phones sit in the catbird seat when it comes to surfing on the web. With the increasing number of mobile phone users, all the marketers are just fixing their gaze on making their website mobile friendly. But, the story doesn’t end here. Mobile apps are acting like silver bullets for the business these days. Alright, I have got a question for you. Would you prefer to open a website on your phone? What if you get mobile apps instead of mobile-friendly websites? Now, you got me, I guess.
There are no two ways about the fact that creating a mobile app is not a child’s play. However, promoting your mobile app is a real bear too. For this case, there are a few things that you should keep in mind if you want your app to be a match winner. Let the cat come out of the bag!
Here, we are going to delve into how you can promote your mobile app. Alright, I’ll get onto it:
#1 You need people, more people to create and promote the app for free
Well creating and then promoting a mobile application is a bit tricky. However, at the end of the day, you can’t make an omelet without cracking a few eggs. You need people, more thoughts to create an application for free. That being the case, you need to bring in more people- your customers, people who you have done business with, local shopkeepers, your friends, family, I mean everyone around you. That’s how things are going to work for you.
Alright, a simple email would get the job done for you in this regard. Just send a quick email to your customers with a few basic questions while you are creating the application. By doing this, you’d be able to shape your application in the best possible manner. Straight after that, ask the people to review the app before once you are about to get the app off the ground.
This way, you would be able to get a piece of complete information about the functionality of your app coupled with an honest review. And involving more people means you have sown the seeds of the success of your app. No ifs, ands, or buts about it. Now that there are more people fixing their gaze on the success of the app, launch your app on Google Play, Apple App Store etc., and request the same people to download and share it.
This way, your app can get millions of downloads without spending a single penny for it as you have involved a lot of people in it. That’s fructiferous, isn’t it?
#2 Do invest in Search Engine Marketing
Your website can be of great importance to the promotion of your mobile app (if you are having any working website with a mobile-friendly interface). However, you get to just include your mobile app on your site. No matter what, your website is something really important for the business you are doing and your customers will find their way to your site eventually. When they do, it’s multum in parvo to let them know that you are having a mobile application too.
Adding the mobile app in your site means a specific portion of your site will be eaten up by the application (whether the corners of the webpage or the middle). That means users visiting your site will know about the app then. Or you can make use of an alternative approach i.e. a simple pop-up page can do the job for you whenever someone opens the site. This will surely boost the number of downloads of your app. This way, you will make the current users of your mobile website download the mobile app whenever they visit the site.
#3 Make your app useful for the people
Yes, that’s obvious. If your application is not useful for the users, how could you make them download it? That being the case, only super-efficient marketing of any Mobile app is not enough, rather it should meet the requirement and the needs of people. Moreover, it should be interesting and eye-catching as well. It shouldn’t be leading your website or a new version of some app that would be only beneficial for your current customer only.
Instead, your application should be an elaboration of your creativity and should come up with something that can grab the attention of the general public and highlight your brand name in front of them in an artistic way. So, two things come in the way of your popularity and vigilance which are marketing and useful mobile app, therefore, make it sure that the mobile app you are presenting is useful for the general public, and the marketing after this will be the cherry topping.
#4 Guest Blogging is also beneficial in promoting your app
Well, guest blogging is of utmost importance when it comes to the promotion of your mobile app. There are a bunch of blogs which you can post your content on in accordance with the niche of your app and the audience you want to get your hands on. This is how you can further boost up the downloads to your app by posting on different blogs and making people read about your app and download it.
There is no controverting the fact that guest blogging is an incredibly efficient way of promoting your mobile app as far as you are grabbing up the right readers. You can make the readers download the app by catchy content and at the end of the post something like “Check out our mobile app” can be really beneficial in this case. Vola!
#5 App Store Optimization is key
Alright, App store optimization to the mobile application is what Search engine optimization to a website is. Just like the optimization of the website is done to get top search results in Google, App store optimization is key to get the top results in the Google Play and App store.
Just as well as the SEO, the app store optimization focuses on the keyword relevance, search relevance and last but not least, the keyword density in your description. The App store optimization makes your application rank at the first position for a specific keyword in the app stores in the same fashion the search engine optimization does for the search engines. Therefore, App store optimization is key for the promotion of your mobile app.
App store optimization comprises:
- Labeling the application in a strategic way
- Putting the appropriate keywords in service
- A brief description which attracts the target consumers
- Getting a good rating and reviews from the users
#6 An affiliate strategy will help promote your mobile app
If you spend a moment just talking about the affiliate programs, an affiliate program is basically a strategy with which you present your existing customers, bloggers, or any third party with a monetary or non-monetary benefit for every single person they make to download your application. A lot of mobile apps take the services of this strategy to boost their user base. Therefore, it is recommended to create an affiliate strategy according to the targeted niche to increase downloads of your mobile app.
#7 Social Media is a powerful tool to promote the mobile application
One of the most important tools for publicity of the mobile app is Social Media marketing. If you want to promote the mobile app significantly, social media like Facebook, Instagram, Twitter, and YouTube will definitely prove to be profitable.
The most popular social site Facebook
Facebook being the most popular social media site can serve you all in all. Almost 1.5 Billion people daily use Facebook at different intervals of the day and get connected to their friend and family so it can serve to attract your target audience. Not only you need to get the mobile app in front of your target audience, but you also have to illustrate users the value of the app, persuade them to download, and at that moment keep them engaged.
There are slightly different steps you can take to assist increase app installs, engagement, and in-app purchases, but Facebook Ads is an adequate quick fix that can help you achieve all of these objectives.
Running contests and giveaways on Instagram is one of the convenient ways to achieve hundreds or even thousands of followers and downloads in a very short interval of time. As a matter of fact, accounts that run Instagram contests grow their followers faster than accounts which don’t.
People use to follow Instagram accounts for the attractive theme. Creating a unified theme is a magic bullet because the social network entirely focuses on visual content. If an image or video isn’t in line with the aesthetic, it will look extremely inappropriate and will collapse the entire theme.
Mobile app promotion on Twitter is a complete, an entirely baked, end-to-end solution. But to fully recognize the value of how to grasp users on Twitter, we first need to understand what the user attitude is on our platform. That being the case, Twitter is a live medium. The whole kit and caboodle happen in real time on the platform.
Twitter is a place where users come to learn about new things, what’s trending in their sphere. A billion tweets sent and delivered on Twitter every day are not only tweets but opportunities for marketers to drive an install on the platform.
Promoting your app on YouTube is one of the vital parts of any marketing campaign. It’s one of the most visited sites around the globe and it provides many opportunities for developers to get the promotion out of the way. Even a single person with a little money and ability can do a whole heap, all you have to do is keep a hawk eye on the most popular channels and learn how they managed to reach this kind of fame and whether it’s conceivable to put on their techniques to your case.
It’s recommended to keep close weather on how much time it costs, because the development and marketing are likewise important when it comes to modern mobile market, and shifting your attention back and forth is not a noble indication. If you can’t focus on both tasks correspondingly and get good results from both simultaneously, then consider allowing the marketing agency grip the promotion, and ponder on what you do best.
#8 Email Marketing is still a valid tool for the promotion of your mobile app
Email marketing is still one of the most convenient ways of driving traffic, building support, and converting leads to users. No kidding. You just need to build a newsletter and offer your intended users the information that’s useful and beneficial for them. They’ll admire you for it and eventually be more inclined to download your app.
Businesses which have been traditionally operated and paying little consideration to the electronic retail channel are not able to get the maximum sales. Now, though, growing competitive stresses and Web technologies as an information source demand that managers embrace a combined click-and-mortar strategy. With conflicting levels of success, small and medium-sized enterprises (SMEs) have advanced in their own websites to promote their online existence.
Be that as it may, the recent power of information mediators makes it problematic for companies to attract consumers exclusively through their own web pages. Resultantly, the companies are being forced to become accustomed to online strategies to increase customer attraction which can accomplish this problem at comparatively low budget.