Elon Musk, Warren Buffett, Steve Jobs…
If you know who these individuals are, chances are that you must have heard about the billion-dollar businesses they lead (or had once led).
For a very long time, personal branding of individuals has been helping businesses grow in terms of-
- Reach, exposure, and awareness
- Sales, revenues, and profits
- Credibility, reputation, and branding
In this resource article, we are going to look at one often ignored aspect of PR- Personal Branding. While PR for businesses and brands is common, PR for individuals is less famous, yet in some ways, more important.
PR for Individuals: What is it all about?
According to leading success counselors, PR for individuals is critical for both personal and professional success. Whether it is getting your voice heard or popularizing your business entity, personal branding through PR is one of the most successful strategies.
Imagine walking into a conference room trying to woo investors to invest in your new start-up. Do you think they will not look around or do research about the entrepreneur of the business?
They will immediately Google your name to find out what kind of digital footprint you have. For example, they will look at
- Your Website
- Social Media Profiles
- Publications in your name
- Profile on Quora, Reddit, and Median with your articles
- News articles carrying your name
- Webinars and Seminars held by you
Once they see that you enjoy the great status, are a thought leader, and have an authoritative voice, they will be more than happy to invest without any hesitation.
List of 5 Reasons you need to hire a PR Firm for Personal Branding
In this section, we will shed light on the five major reasons you need to hire a PR firm for Personal Branding or you can start finding the best free press release sites. Just google the keyword make a list and start adding content.
1. Create a Loyal Following/Audience-
The right PR strategies can help you create a loyal and ardent following. For example, if you are a businessman, you can always share tips and tricks to succeed on your social media profiles. This will help you gain a massive social media following, which is always a great currency and leverage to have in these times.
2. Establishes your Credibility-
We have already mentioned how PR can help give a boost to your credibility. This can then rub off on your business and benefit it in multiple ways. The higher the number of digital footprints and mentions you have; the greater will be the credibility-building exercise. Being discoverable on search engines means that you are an authority in your own right.
3. Maximize your Cold Outreach Possibilities-
Imagine sending emails for business collaborations, and new product launches to first-timers. Do you know what they are going to do? They are going to Copy-Paste your name and put it on search. If they see favorable results, they will be more than open to trying your product or service or engaging with any other thing that you are trying to sell or promote.
4. Brings Recognition as an Industry Authority Voice-
As soon as you start emerging as an authority voice, you will see that similar individuals and organizations will start inviting you to shows, open sessions, webinars, and more. This is a two-way mutually beneficial and productive relationship. PR if done right, can help bring several benefits in terms of recognition and authority.
5. Helps in Scaling up the Business Exponentially-
Personal branding can contribute a lot to expanding your business’s opportunities. Every lead you bring in through your personal branding is a positive vote in favor of your business. If you are looking to scale up your business, you need to first invest in your personal branding. This can help reflect well on your business and help it grow in terms of sales and revenues.
The Final Word
In the year 2021, business owners and entrepreneurs must start to take personal branding seriously. If you have any more personal branding or PR-related questions, let us know in the comments section below. We will request our experts to answer them as much as possible.