If you like getting people to your website for free, then you will like SEO. When you learn to dominate the search engines it can do huge things for your business, so what can you do to improve your SEO? Here are some suggestions:
Google and the other search engines love backlinks. Whenever someone links from their site back to yours, the search engines see this as a sign of trust – recognition from one website that another website has good content.
When you’ve got lots of these backlinks coming from websites in a similar niche to yours, that Google already trusts, then it’s going to have a big impact on your SEO. This is an important ranking factor, so keep working on your link building.
Target the Right Keywords
We would all love to rank number one for a keyword that gets a million searches a month. However, for the majority of sites, this isn’t realistic. The competition is tough out there, which means you’ve got to find the keywords where your site has a good chance of ranking.
You might not be able to rank for the massive keywords, but if you’re ranking number one for thousands of small keywords, then you’re going to see a lot of traffic. Make sure you’re balancing search volume with difficulty and being really targeted with your keyword research.
Invest in Your Content
No matter what keywords you’re aiming for, you’re not going to get to the top of the rankings unless you put out some good content. The search engines are there to link people with high-quality information, and they’re really good at their job. If you don’t put your full efforts into your content, then you’re not going to see the best results.
When you work with a top marketing company like cocoonfxmedia.co.uk, they will work with you to make sure you’re producing high-quality content that will allow you to start ranking better.
Structure Your Content Well
This might seem like a very small detail, but it actually makes a big difference. People come to your site for a number of reasons, but none of them involve reading through a massive block of text.
You need people to engage with your content, both for the success of your business and for your SEO. To do this, you’ve got to make your content easy to consume, and the way you can do this is by breaking down paragraphs into manageable chunks and using headers to organize your thoughts.
Greater engagement will boost your SEO and headers can help with this.
Work on Your Load Speeds
If your site takes a long time to load, then people aren’t going to stick around and wait for it. Instead, they’re going to click back to Google and head to one of your competitors’ pages.
This is bad news for you because you’ve worked hard to get people to your site and you’re losing them before they even look at your content. Google will also pick up on lots of people bouncing back from your site, and it’s going to damage your SEO.