The eCommerce industry has been on a steady but constant rise since its inception and it is expected to grow continuously in future years.
The overall industry is growing and that is as more and more brands and businesses have moved to digital media to serve the customers. This has intensified the competition and challenges for every eCommerce.
Therefore, eCommerce with the best and maximum conversions will be able to survive the test of time.
Why E-commerce Conversion Is Important?
The eCommerce conversion rate is the key metric that defines the success of any eCommerce business. The eCommerce conversion rate is defined by the number of visitors that turn into customers on an eCommerce website.
At present, the average eCommerce conversion rate is around 2-3% globally but it varies for every individual business. A good eCommerce conversion rate is more than your existing conversion rate. Therefore, You must have strategies that can help you increase your eCommerce conversions.
We have listed some of the best and simple tips that can help you increase your eCommerce conversion rate.
Tips to Increase E-commerce Conversions
1. Use Captivating Images
Images are an integral part of any eCommerce brand as they provide visual delight to the customers about the products and their aesthetics. You should have captivating product images that attract the attention of the users.
These images should be relevant and realistic so that the users get a realistic idea of how the product will look.
These images can be created with the help of a 3D product configurator which gives consumers a realistic view of the product. It will help in attracting and engaging users with the page.
2. Show Product Videos
What is more interesting and engaging than the product images?
Well! The answer is Product Videos. Video content is the most engaging form of content among users.
Therefore, you should also have stunning and expressive product videos that can help in showcasing the product aesthetics from all different angles.
You can also add 360-degree videos, video product descriptions, and video reviews along with your product page. It can attract a tremendous amount of engagement and conversions to the product.
3. Product Page Navigation
How many times we have seen users drop out of a website due to complex and confusing navigation where users can’t find what they were looking for.
The navigation elements must be simple and easy to locate and understand so that the consumer can easily access, explore, and buy products from the platform.
You can see what consumers look for or use heatmaps to detect the user focus which can help you simplify the navigation panel of the page.
4. Highlight User-Generated Content
You might not realize it but the user-generated content is what shapes a consumer’s online purchase decision. Almost every user trusts the recommendations of existing customers while making an eCommerce purchase.
You can highlight the user reviews, ratings, and their experience of using the products so that it can help other users make an informed purchase.
Social media is a hub of UGC, so using a visual commerce platform, you can collect and display the UGC from social media to your eCommerce leading to influencing conversions and growing your sales.
5. Easy Checkout Process
The issue of users’ cart abandonment and high bounce rates occurs mainly at the checkout point of an eCommerce platform. When the users feel the checkout is lengthy, complex, and complicated, they drop out of the transaction.
The aim is to simplify the checkout process as much as possible so that the user will have to invest minimum time with minimal clicks to buy a product like the offline retail checkouts.
You can add buy buttons and direct checkouts from the product page with a one-time information collection and payment method setup.
6. Insightful Product Description
If the users are abandoning the cart or dropping out due to insufficient information about the product, then you are making a huge stupid mistake.
Product information is an elementary step that has to be taken into consideration while listing the product. You must have information relating to all the necessary elements that consumers look for while buying a product online.
It includes features, warranty information, product objective details, and anything else that might be of interest to the consumers.
7. Smartphone Optimization
What is it that more than half of the world has access to nowadays?
A quite simple and easy answer is – Smartphones with Internet connectivity.
Most of the online purchases are made through smartphones these days. Therefore, your overall website and product pages must be optimized for smartphones.
Smartphone-optimized websites will provide a quicker response rate of pages, easy shopping accessibility, customer satisfaction, wider reach & exposure, and maximum chances of conversions.
8. CTA Insertion
Call-to-action buttons are a necessary element for any product page as they guide the consumers to further steps in the eCommerce purchase funnel toward conversions.
You should add some key CTA buttons at strategic places where users are most likely to notice them and are vulnerable to clicking them.
CTA’s help in motivating the users to take action as users depend upon CTA’s to finish their conversion process. One thing to keep in mind is that you should not overdo the CTA’s as it will make the page complex and confusing leading to misdirection and high bounce rate.
These were some of the best and most impactful tips that can be easily implemented on your eCommerce product pages. These will enhance your chances of increasing conversions and sales.
So, it is over to you to make these changes to gain maximum returns for your financial and non-financial investments.